Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- One of the largest Indian filing platforms. Its Starter plan for a Private Limited Company is Rs 999 plus government fee and... vakilsearch.com Tool · Product page · Starting Up Vakilsearch: company registration in India Vakilsearch
- An Indian filing platform whose page starts Private Limited registration at Rs 2,999 plus government fees and lays out, in one... legalwiz.in Tool · Product page · Starting Up LegalWiz: Private Limited Company registration LegalWiz.in
- IndiaFilings' trademark service, starting from Rs 1,899 for a lawyer-assisted search and filing of the application. indiafilings.com Tool · Product page · Starting Up IndiaFilings: trademark search and filing IndiaFilings
- LegalWiz starts trademark registration at Rs 1,999 plus government fees, and its FAQ spells out the official fee plainly: Rs... legalwiz.in Tool · Product page · Starting Up LegalWiz: trademark registration LegalWiz.in
- Guy Kawasaki's short, famous rule from his years hearing pitches as a venture capitalist: ten slides, no more than twenty... guykawasaki.com Essay · 5 min read · Starting Up The 10/20/30 Rule of PowerPoint Guy Kawasaki
- A gallery of presentation templates, pitch decks among them, built in Pitch, a slide tool made for teams that share and track... pitch.com Template · Template gallery · Starting Up Pitch: presentation templates Pitch
- Pitch's own pricing: Free at EUR 0 forever with 100 AI credits that do not renew, Plus at EUR 10 a month paid yearly with 500... pitch.com Tool · Pricing page · Starting Up Pitch: plans and pricing Pitch
- Y Combinator co-founder Jessica Livingston's interviews with the founders of Apple, PayPal, Excite and others about their first... foundersatwork.com Book · Book · Starting Up Founders at Work: Stories of Startups' Early Days Jessica Livingston
- Investigative journalist Mihir Dalal's account of how Sachin and Binny Bansal built Flipkart from a Bangalore apartment into a... panmacmillan.co.in Book · Book · Starting Up Big Billion Startup: The Untold Flipkart Story Mihir Dalal
- The author's own page listing her books, starting with Stay Hungry Stay Foolish (2008), profiles of Indian MBA graduates who... rashmibansal.in Book · Author page · Starting Up Rashmi Bansal: books (Stay Hungry Stay Foolish and others) Rashmi Bansal
- YC's own channel: startup advice and founder stories, including the Startup School talks on ideas, launching and fundraising... youtube.com Video · Channel · Starting Up Y Combinator (YouTube channel) Y Combinator
- Lenny Rachitsky's interviews with product leaders and growth experts, built to get concrete, tactical advice on building,... youtube.com Video · Channel · Starting Up Lenny's Podcast (YouTube channel) Lenny's Podcast
- The video edition of the Acquired podcast, which tells the full story of how the world's great companies were built, from first... youtube.com Video · Channel · Starting Up Acquired (YouTube channel) Acquired
- Andreessen Horowitz's channel: weekly videos on technology trends and on building companies, from the firm's partners and the... youtube.com Video · Channel · Starting Up a16z (YouTube channel) a16z
- Shaan Puri and Sam Parr, two founders who sold their companies, talking about business ideas, opportunities and investments.... youtube.com Video · Channel · Starting Up My First Million (YouTube channel) My First Million
- WTF is, the podcast series in which Zerodha co-founder and investor Nikhil Kamath holds long conversations with founders,... youtube.com Video · Channel · Starting Up Nikhil Kamath (WTF is) (YouTube channel) Nikhil Kamath (WTF is)
- Wix's own plan page: a free plan with Wix branding, then Light, Core, Business and Business Elite, each with a free domain for... wix.com Tool · Pricing page · Starting Up Wix plans and pricing Wix
- Squarespace's plan page, priced in rupees for India: Basic ₹630 a month and Core ₹720 a month billed yearly (₹810 and ₹1,080... squarespace.com Tool · Pricing page · Starting Up Squarespace pricing (India) Squarespace
- Webflow's site plans: a free Starter workspace, Basic at $15 a month billed yearly for a site without a CMS and Premium at $25... webflow.com Tool · Pricing page · Starting Up Webflow pricing Webflow
- Zapier's tested pick of AI website builders, updated August 2026: Wix for most people (free with Wix branding, from $17 a... zapier.com Article · 11 min read · Starting Up The 3 best AI website builders in 2026 Harry Guinness
- Zapier's review of what the free plans of Square Online, HubSpot, Canva, Wix and Webflow actually allow, with the upsell each... zapier.com Article · 13 min read · Starting Up The 5 best free website builders Maria Myre
- Carrd's pricing for one-page sites: free to build, Pro Lite from $9 a year, and Pro Standard at $19 a year for 10 sites with... carrd.com Tool · Pricing page · Starting Up Carrd Pro plans Carrd
- Unbounce's plans for marketers running paid traffic: Starter $29 a month ($22 billed yearly), Build $99, and Experiment $149 a... unbounce.com Tool · Pricing page · Starting Up Unbounce pricing Unbounce
- GemPages is a page builder app inside Shopify for product, landing and sale pages. It has a free plan for a first page and a... gempages.net Tool · Pricing page · Starting Up GemPages pricing GemPages
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →