Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This is the tool for the exact fight you are having: it scores each founder across Idea, Business Plan, Domain Expertise, and... Carnegie Mellon University Tool · 15 min read · Starting Up The Founders' Pie Calculator Frank Demmler In 4 answers
  2. Written by one of India's top corporate law firms, this is the authoritative read on what your co-founder's current employer... India Corporate Law (Cyril Amarchand Mangaldas) Article · 12 min read · Starting Up Moonlighting: Legal Considerations and Contractual Regulation Cyril Amarchand Mangaldas In 4 answers
  3. This is the India-specific playbook for exactly your situation: it names full-time versus part-time commitment as a reason to... EquityList Article · 15 min read · Starting Up Co-Founder Equity Split in India: How to Decide, Document, and Protect It EquityList In 4 answers
  4. This is the government's own sample SHA, published on the official Startup India (DPIIT) templates page alongside term sheets... Startup India Template · 13-page template · Starting Up Shareholder Agreement of Company (Sample SHA Template) Startup India (Invest India, DPIIT) In 4 answers
  5. Most GST explainers stop at the 40 lakh / 20 lakh threshold. This one is written for founders who need to decide whether to... Treelife Article · 15 min read · Starting Up GST Compliance for Startups: ITC, IMS, Registration, Deadlines Treelife In 4 answers
  6. This is the operating manual behind the answer's core rule: don't run a remote team on vibes. GitLab runs 1,600+ people across... The GitLab Handbook Article · 25 min read · Starting Up Asynchronous communication for remote work GitLab In 4 answers
  7. The founder who built a profitable, bootstrapped Indian giant to over a crore customers with zero venture funding and zero... Forbes India Article · Short read (about 8 min) · Starting Up I'm Proud That At Zerodha We Don't Have Growth Targets Nithin Kamath (interviewed by Forbes India) In 4 answers
  8. This is the India-specific breakdown you owe your team: what full-and-final actually includes (unpaid salary, leave encashment,... Wisemonk Article · 15 min read · Starting Up Full and Final Settlement in India: 2026 Compliance Guide Wisemonk In 4 answers
  9. Once onboarding clears, the enterprise legal team hands you a contract, and a solo founder who negotiates blind gets buried in... Bhavya Sharma & Associates Article · 18 min read · Starting Up SaaS Customer Contract Checklist for Indian Startups: MSA, DPA, SLA, IP and Payment Terms Bhavya Sharma & Associates (law firm) In 4 answers
  10. Before you resign, you have one week to understand exactly what you are walking away from, and this guide zeroes in on the... Hissa Article · 12 min read · Starting Up How to Read Your ESOP Grant Letter: What Every Indian Startup Employee Must Know Hissa Team In 4 answers
  11. Blank invented customer development, and this manifesto boils it into a short set of rules, starting with the idea that there... Steve Blank Essay · 12 min read · Starting Up Nail the Customer Development Manifesto to the Wall Steve Blank In 4 answers
  12. A two-minute animation showing why building before talking to customers wastes months. Useful to send a cofounder who wants to... Steve Blank Video · 2 min · Starting Up Customer Discovery: The Search for Product/Market Fit. 2 Minutes to See Why Steve Blank In 4 answers
  13. A step by step process for taking an idea to something people want without building the wrong product first. Maurya's mantra,... Ash Maurya (O'Reilly) Book · ~336 pages · Starting Up Running Lean (3rd Edition) Ash Maurya In 4 answers
  14. A clean, practical playbook for the mechanics: where to place the door, what to measure, and how to avoid annoying the people... Learning Loop Article · ~12 min read · Starting Up Fake Door Testing: What It Is and How to Run One Learning Loop In 4 answers
  15. A useful correction for founders chasing a market-wide 40 percent before a single cohort loves the product. The authors argue... Andreessen Horowitz (a16z) Article · ~2,000 words · Starting Up Product-User Fit Comes Before Product-Market Fit Peter Lauten and David Ulevitch In 4 answers
  16. Drawing on thousands of office hours, Caldwell separates when to just not die and keep going from when to actually pivot, which... Lenny's Podcast (Dalton Caldwell) Podcast · ~80 min · Starting Up Lessons from 1,000+ YC startups: pivoting, resilience, and avoiding tar pit ideas Dalton Caldwell In 4 answers
  17. Lenny interviewed dozens of people who built Airbnb, DoorDash, Thumbtack, Etsy, and Uber, then distilled how they actually got... Lenny's Newsletter Article · ~25 min read · Starting Up How to Kickstart and Scale a Marketplace Business (Part 1) Lenny Rachitsky In 4 answers
  18. Meesho literally started as sellers running WhatsApp boutiques, which is the spreadsheet and WhatsApp validation path playing... Prime Venture Partners Podcast Podcast · ~45 min listen · Starting Up Vidit Aatrey (Meesho) on Building a Category-Defining Startup Vidit Aatrey and Amit Somani In 4 answers
  19. Tom Blomfield's practical framework for pricing when you sell to businesses, including why to charge from the start and how to... Y Combinator Startup Library Video · Starting Up How to Price for B2B (Tom Blomfield, Y Combinator) Tom Blomfield In 4 answers
  20. Cohen bootstrapped two companies past a hundred million in revenue, and he is blunt that a typical launch converts around one... A Smart Bear (Jason Cohen) Essay · 15 min read · Starting Up Excuse Me, Is There a Problem? Jason Cohen In 4 answers
  21. The other side of the question, honestly told, including when a coordinated launch is actually the wrong move. It shows how... Lenny's Newsletter Article · 15 min read · Starting Up How to Successfully Launch on Product Hunt (When It's Right for Your Startup) Leo Bosuener In 4 answers
  22. A practical, structured playbook for the exact fear in this question: users quietly leaking away. Lenny breaks retention into... Lenny's Newsletter Article · ~15 min read · Starting Up How to Increase Your Product's Retention Lenny Rachitsky In 4 answers
  23. This is the two sentence post that named the whole category you are deciding about, from an OpenAI co-founder. Read it to... Andrej Karpathy (X) Thread · 1 min read · Starting Up The original "vibe coding" tweet Andrej Karpathy In 4 answers
  24. A clear, tool by tool guide to turning an idea into a working prototype in minutes, aimed at people who do not code. It sorts... Lenny's Newsletter Article · 25 min read · Starting Up A guide to AI prototyping for product managers Colin Matthews In 4 answers

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