Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Zapier's own plans: Free for 100 tasks a month with two-step Zaps, Professional from $19.99 a month with multi-step Zaps and... zapier.com Tool · Pricing page · Starting Up Zapier pricing Zapier In 4 answers
- A reference list broader than just CM1/CM2, useful once you've got the basics down and want to know what an actual CFO would... CFO Matrix Article · D2C D2C Unit Economics: 16 Metrics Every E-commerce Startup Should Know CFO Matrix In 4 answers
- A blunt, India-specific playbook on where ad spend actually leaks, useful because it ties creative fatigue and volume directly... Growwwtech Article · D2C Meta Ads for Indian D2C, Stop Burning Money Growwwtech In 4 answers
- A straightforward side-by-side of the Indian WhatsApp Business API providers (AiSensy, Interakt, WATI, Gupshup, and more) so... Zaptick Article · D2C 11 Best WhatsApp Marketing Tools & Software in India Zaptick In 4 answers
- The canonical India-facing starting point, lays out the 18+ marketplaces, the paperwork you need, and the fulfillment/payment... sell.amazon.in Article · D2C Export from India and Start Selling with Amazon Global Selling Amazon India In 4 answers
- The most concrete India-founder account of going global, Vahdam's Bala Sarda built a brand where cross-border is ~90% of... inc42.com Article · D2C Decoding D2C Brand Vahdam's 9-Point Global Expansion Playbook Inc42 In 4 answers
- GST registration is mandatory for Indian ecommerce sellers regardless of revenue, and your GSTIN needs to show up on your... indiafilings.com Article · D2C GST Registration for eCommerce Business India IndiaFilings In 4 answers
- A founder-friendly, flat-fee registration product bundled with a zero-balance current account, useful if you'd rather not shop... Razorpay Rize Tool · D2C Company Registration in India, Razorpay Rize Razorpay In 4 answers
- One of the few pieces that actually maps Shopify, WooCommerce, Dukaan and Zoho Commerce against Indian founder stages -... goqpe.com Article · D2C Best E-commerce Platforms for D2C Brands in India (2026 Edition) QPe In 4 answers
- An India-first take on retention that names the specific levers Indian brands actually use - WhatsApp CRM, loyalty programs,... productgrowth.in Article · D2C D2C Retention Playbook: How India's Best Brands Win ProductGrowth.in In 4 answers
- Reviews are the single highest-leverage trust element on an Indian PDP, and Judge.me is the free-tier-first reviews app most... judge.me Tool · D2C Judge.me Product Reviews App Judge.me In 4 answers
- The default starting point for finding Indian manufacturers by category; filter by Manufacturer type, GST-registered, and... indiamart.com Tool · D2C IndiaMART B2B Marketplace and Supplier Directory IndiaMART In 4 answers
- A catalogue of the specific cons that trip up product founders, the golden-sample switch, fake certifications, price... cosmosourcing.com Article · D2C Common Supplier Scams and How to Avoid Sourcing Fraud Cosmo Sourcing In 4 answers
- Pricing for a market only makes sense once you know the landed cost, this free calculator estimates product plus duty plus tax... zonos.com Tool · D2C Duties and Taxes Calculator, Calculate Landed Cost Zonos In 4 answers
- Explains how showing the full landed price (product plus duty plus tax) at checkout, not just a converted product price,... shopify.com Article · D2C Better Global Buying Experiences With Duties & Import Taxes at Checkout Shopify In 4 answers
- A practitioner's honest read on where PMax actually delivers for ecommerce versus where founders overtrust the automation,... Store Growers Article · D2C Performance Max for Ecommerce: What Actually Works in 2026 Store Growers In 4 answers
- Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to... upGrowth Article · D2C D2C Performance Marketing in India: The 2026 Playbook upGrowth In 4 answers
- The authoritative government HSN/SAC lookup, worth cross-checking against a third-party finder when a rate is ambiguous. Listed... GST Portal (services.gst.gov.in) Tool · D2C Search HSN Code, Official GST Portal Goods and Services Tax Network (GSTN) In 4 answers
- A concrete before/after case study, 60,000 sq ft warehouse, sub-48-hour fulfillment, 99.99% bin-level accuracy, that shows what... Increff Case Studies Article · D2C The Indian Garage Co.: Scaling New Heights in D2C Fashion with Increff Increff In 4 answers
- The most honest India-specific DIY walkthrough we found: it puts real numbers on what it takes (Rs 30,000-50,000 learning... Growwwtech Article · D2C DIY Meta Ads for D2C 2026: The Complete Setup Growwwtech In 4 answers
- The clearest explanation of why a physical, signed sample, not a spec sheet, is the real definition of 'correct' once... insight-quality.com Article · D2C What Is a Golden Sample in Manufacturing, and Why Are They Essential? Insight Quality In 4 answers
- Makes the direct case for treating the pre-production sample as your last checkpoint before a batch you can't easily undo. ninghowapparel.com Article · D2C The Importance of the PP Sample: Risk Control & Golden Sample Insights Ninghow Apparel In 4 answers
- The clearest, most practical positioning framework available - a 10-step process for figuring out what market you're in, who... aprildunford.com Book · D2C Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It April Dunford In 4 answers
- Gives an actual rupee number for demand-testing (a small ad spend sent straight to a WhatsApp number) instead of vague advice... Growwwtech Article · D2C How to Start a D2C Brand in India 2026: Complete Guide Growwwtech In 4 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →