Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Starts pricing where it should start - unit economics, not competitor-watching - and walks through how price sets your... thehqdigital.com Article · D2C D2C Pricing Strategy: From Unit Economics to Profit The HQ Digital In 4 answers
2. An honest, founder-sourced look at the fee stack squeezing D2C margins across marketplaces and quick commerce. Read it to... Inc42 Article · D2C Brands In Catch-22: Ecommerce Platform Fees Grow, Margins Shrink Inc42 In 4 answers
3. The Ken's deep, unsentimental reporting on how q-comm dependence compresses brand margins to the bone, including the founder... The Ken Article · D2C Brands Once Desperate For Quick Commerce Now Have A Tiger By The Tail The Ken In 4 answers
4. Frames where India's D2C ecosystem is headed next - full-stack, quick-commerce-integrated, no longer just 'brands selling... inc42.com Article · D2C D2C 3.0: The New Rules Of India's D2C Economy Inc42 In 4 answers
5. A wide-lens overview of India's courier landscape from the aggregator most brands start with, a good baseline reference even if... Shiprocket Blog Article · D2C Best Courier Delivery Services Companies in India [2026] Shiprocket In 4 answers
6. This is the government's own field by field walkthrough of Part A and Part B of the registration form, the exact screens you... GST Portal (tutorial.gst.gov.in) Article · D2C Manual: Registration Application - Normal Taxpayer Goods and Services Tax Network (GSTN) In 4 answers
7. Flipkart's own fee page: 0% commission on products under ₹1,000 and on the whole Fashion category, a fixed fee set by your... seller.flipkart.com Article · 5 min · D2C Fees and Commission, Flipkart Seller Hub Flipkart In 4 answers
8. Gupshup's self-serve pricing: no platform fee, a prepaid wallet for WhatsApp, RCS, SMS and voice plus 18% GST, and 1,000 AI... gupshup.ai Tool · 3 min · D2C Gupshup Pricing Gupshup In 4 answers
9. A five step exercise you can actually run in a room this week, ending in the market frame of reference that makes your... aprildunford.com Article · ~12 min read · GTM A Product Positioning Exercise April Dunford In 4 answers
10. A concrete checklist for the first closer hire: close 10 to 20 yourself first, hire scrappy over pedigreed, and expect a deal... SaaStr Article · ~6 min read · GTM Dear SaaStr: How Do I Make Sure My First 1-2 Sales Reps Are Strong? Jason Lemkin In 4 answers
11. The most complete plain-language description of what a PMM owns, and it is explicit that positioning and messaging is the... Product Marketing Alliance Article · ~20 min read · GTM What is Product Marketing? The 2026 Guide Product Marketing Alliance In 4 answers
12. The longest-running benchmark on SDR quota, ramp, ratios, comp and time to promotion, drawn from hundreds of B2B companies.... The Bridge Group Report · Benchmark report · GTM Sales Development (SDR) Metrics and Comp Report The Bridge Group In 4 answers
13. The SuperOps founder frames GTM around one question, is your category established or new, which is exactly the fork in the road... Prime Venture Partners Podcast Podcast · ~50 min · GTM SaaS Deep Dives: PMF, GTM and Maverick Marketing with Arvind Parthiban Arvind Parthiban In 4 answers
14. Gives you numbers to aim at on your next call instead of vague advice: roughly 11 to 14 questions, spread through the call... Gong Labs Article · short read · GTM Effective strategies for successful sales discovery calls Chris Orlob In 4 answers
15. Settles the most common argument in early sales: 11,331 opportunities show win rates rise when price comes up on the first... Gong Labs Article · short read · GTM When to discuss price and budget according to data Devin Reed In 4 answers
16. Explains why the deck that impresses a VC actively repels a buyer: different positioning, different proof, different ask. If... aprildunford.com Article · short read · GTM Why Your Investor Pitch Is Ruining Your Sales Pitch April Dunford In 4 answers
17. The clearest statement of why per-seat pricing breaks when software does the work, with the support agent example (115 dollars... Andreessen Horowitz Newsletter · short read · GTM AI Is Driving A Shift Towards Outcome-Based Pricing Ivan Makarov, James da Costa and Bobby Pinero In 4 answers
18. Podcast · podcast episode · GTM SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan Siddhartha Ahluwalia with Srikrishnan Ganesan In 4 answers
19. It settles the freemium versus trial argument with numbers from 150 plus companies rather than opinion: freemium brings 33... OpenView Article · 10 min read · GTM Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup Kristin Hillery In 4 answers
20. The book that gave most teams their shared vocabulary for this, and the PDF edition is cheap enough to be a rounding error.... ProductLed Book · Book, around 250 pages · GTM Product-Led Growth: How to Build a Product That Sells Itself (2nd Edition) Wes Bush In 4 answers
21. A six step onboarding playbook from a Bengaluru company whose entire business is digital adoption, with the distinction that... Whatfix Article · 20 min read · GTM Software User Onboarding: How to Cut Time-to-Proficiency Disha Gupta In 4 answers
22. Video · 30 min watch · GTM Building a $5.6B company with a Product-led Flywheel with Postman's CEO Abhinav Asthana Abhinav Asthana In 4 answers
23. An investor's readiness test rather than a how to, built around three blunt questions: are you ready, which partner type, and... OpenView Article · 8 min read · GTM Why (and When) Strategic Partnerships Make Sense for SaaS Startups Scott Maxwell In 4 answers
24. The best plain English glossary of the nine partner types plus 20 metrics to track, which is exactly what you need when you are... HubSpot Blog Article · 15 min read · GTM Channel Sales: What It Is and How to Create Your Program Aja Frost In 4 answers

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