Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · 30 min · GTM
A Buyer-Centric Approach to Competitive Positioning
April Dunford
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Video · 15 min · GTM
How To Create LinkedIn Content That Drives B2B Sales
Morgan J. Ingram
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Podcast · 41 min · GTM
Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
Jon Lombardo
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Video · 31 min · GTM
11 Years of B2B Content Strategy: What Works vs What's Just Noise | Vanhishikha Bhargava
Vanhishikha Bhargava
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Video · 41 min · GTM
Founder-Led Marketing Strategy: How to Scale Trust Without Becoming the Bottleneck
Adam Holmgren
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Podcast · 35 min · GTM
Girish Redekar: How to Leverage Security To Close Faster Enterprise Deals for Your SaaS Company #169
Girish Redekar
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Video · 61 min · GTM
Usage Based Pricing Playbook for Fast Growth - Patrick Malatack, Kyle Poyar
Patrick Malatack
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Podcast · 39 min · GTM
Multi-Year Deals and the Illusion of Better Pricing | Russell Lester
Russell Lester
- A short news report of TRAI's February 2025 amendment to the telecom commercial communication rules, which govern every... Storyboard18 Article · 4 min read · GTM TRAI tightens rules against spam, introduces provision of stricter penalties Storyboard18
- Meta's own pricing documentation for the WhatsApp Business Platform, which is where the per-message model, the categories and... Meta for Developers Article · 12 min read · GTM Pricing on the WhatsApp Business Platform Meta for Developers
- Meta's policy page on the permission a business needs before it messages someone on WhatsApp, and the ways that permission can... Meta for Developers Article · 5 min read · GTM Getting opt-in for WhatsApp Meta for Developers
- Yahoo's own rules for bulk senders, the counterpart to Google's sender guidelines and written by the people who enforce them. Yahoo Sender Hub Article · 8 min read · GTM Sender Best Practices Yahoo Sender Hub
- HubSpot's own pricing page in rupees. The free tools cover up to 2 users with no card; the Starter plan starts at Rs 585 a seat... hubspot.com Tool · GTM HubSpot pricing: free tools and Starter HubSpot
- Pipedrive's own pricing page. Lite is US$14 a seat a month and Growth US$24, both billed annually, with a 14-day free trial and... pipedrive.com Tool · GTM Pipedrive pricing Pipedrive
- Zapier's hands-on roundup of CRM apps, tested by its writers and grouped by the kind of team each suits. Useful for seeing how... zapier.com Article · GTM The best CRM software Zapier
- The pricing page of Sell.Do, a CRM built for Indian real estate. It quotes per active user per month, with a minimum of 5... sell.do Tool · GTM Sell.Do pricing Sell.Do
- LeadSquared's own pricing page. Marketing plans are listed (Rs 90,000 an account a year for Marketing Pro); sales plans are... leadsquared.com Tool · GTM LeadSquared pricing LeadSquared
- The pricing page of Follow Up Boss, the CRM most US agent teams use. Grow is $58 a user a month billed annually ($69 monthly);... followupboss.com Tool · GTM Follow Up Boss pricing Follow Up Boss
- Hunter's verifier checks an address's syntax, domain and mail server response and returns valid, accept-all or invalid. Five... hunter.io Tool · GTM Hunter Email Verifier Hunter
- ZeroBounce's own pricing page. A free account gets 100 validation credits a month; pay as you go starts at $39 for 2,000... zerobounce.net Tool · GTM ZeroBounce pricing ZeroBounce
- MillionVerifier's own page on its prices: a low-cost bulk verifier with plans from $39, which says it does not charge for... millionverifier.com Tool · GTM MillionVerifier: email verification prices MillionVerifier
- Lusha's own pricing page. Free gives 40 credits a month; Starter is $37.45 a month billed yearly with 4,800 credits a year. lusha.com Tool · GTM Lusha pricing Lusha
- Clay's own pricing page. The free plan includes 500 actions a month; paid plans start higher and scale with actions and data... clay.com Tool · GTM Clay pricing Clay
- LinkedIn's contract with every member, effective 3 November 2025. Section 8.2 forbids bots or other unauthorized automated... linkedin.com Article · GTM LinkedIn User Agreement LinkedIn
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.