Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Moore's beachhead idea is the definitive case for winning one narrow segment before you touch the broader market, which is... Geoffrey A. Moore Book · ~240 pages · Starting Up Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore In 15 answers
2. This is the plain-language answer to "do I have to register yet." It lays out the 40 lakh goods / 20 lakh services limits, the... ClearTax Article · 12 min read · Starting Up GST Registration Threshold Limits: Goods, Services and Special Category States ClearTax Editorial Team In 15 answers
3. This is the best method for the exact job of learning an industry's language when you cannot yet get face time with people in... Stacking the Bricks (Amy Hoy) Article · video walkthrough · Starting Up Sales Safari in Action Amy Hoy In 15 answers
4. Before you sweat which side to seed, Gurley helps you judge whether your marketplace is even structurally worth building. He... Above the Crowd Essay · 20 min read · Starting Up All Markets Are Not Created Equal: 10 Factors to Consider When Evaluating Digital Marketplaces Bill Gurley In 15 answers
5. The reference primer on the metrics and market-sizing logic investors use, including bottom-up market sizing that keeps... a16z Article · ~15 min read · Starting Up 16 Startup Metrics Andreessen Horowitz (a16z) In 14 answers
6. A step-by-step, modern YC walkthrough of identifying buyers, starting conversations, and converting them into your first... YC Startup Library Video · ~20 min · Starting Up How to Get Your First 10 Customers Max Kolysh (Y Combinator) In 14 answers
7. The official source for DPIIT recognition, the free registration that unlocks tax benefits, self-certification, and scheme... startupindia.gov.in Article · Official portal page · Starting Up DPIIT Startup Recognition & Tax Exemption (Startup India) Startup India / DPIIT In 14 answers
8. The authoritative, government-hosted explanation of exactly what a DPIIT-recognised startup gets in public procurement. If you... startupindia.gov.in Article · single-page policy explainer · Starting Up Procurement by Government, Public Procurement Benefits for DPIIT Startups Startup India (DPIIT), Ministry of Commerce & Industry In 14 answers
9. Most market sizing advice online is generic TAM SAM SOM filler. This one is written by an investor, backed by a survey of 30... Pear VC Essay · ~15 min read · Starting Up Market Sizing Guide Ian Taylor In 14 answers
10. Thiel makes the counterintuitive case that dominating a tiny market first is a feature, not a bug: every lasting monopoly... Penguin Random House India Book · ~224 pages · Starting Up Zero to One: Notes on Startups, or How to Build the Future Peter Thiel with Blake Masters In 14 answers
11. The consumer counterpart to finding B2B customers, focused on manually recruiting your first users for a consumer product. It... Lenny's Newsletter Article · Starting Up How to Find Your Early Adopters by Doing Things That Don't Scale Lenny Rachitsky In 14 answers
12. India's most used payment gateway for small businesses, taking UPI, cards and netbanking. The pricing page lists a standard fee... razorpay.com Tool · Starting Up Razorpay pricing Razorpay In 14 answers
13. The definitive short read on why disruptive ideas get dismissed as toys, and why that dismissal is your opening. It reframes... cdixon.org Article · ~5 min read · Starting Up The Next Big Thing Will Start Out Looking Like a Toy Chris Dixon In 13 answers
14. A data-backed teardown of how companies like Figma, Gusto, and Vanta actually sourced their earliest customers. Replaces... Lenny's Newsletter Article · ~15 min read · Starting Up How today's fastest-growing B2B startups found their first ten customers Lenny Rachitsky In 13 answers
15. The definitive playbook for network and community-led products, drawn from Andrew Chen's a16z experience and interviews with... Harper Business Book · Book (~368 pages) · Starting Up The Cold Start Problem: How to Start and Scale Network Effects Andrew Chen In 13 answers
16. The canonical, no-nonsense overview of how seed fundraising works, written by a former YC president who has seen thousands of... Y Combinator Startup Library Article · 20 min read · Starting Up A Guide to Seed Fundraising Geoff Ralston In 13 answers
17. The de facto global standard for pitch deck structure, straight from Sequoia. The same outline Airbnb's founders used; if you... Sequoia Capital Template · 10 min read · Starting Up Writing a Business Plan (The Sequoia Pitch Deck Template) Sequoia Capital In 13 answers
18. Blume's annual report is the single best data-grounded read on what is actually happening in Indian internet and consumption,... Blume Ventures Article · ~180 charts · Starting Up Indus Valley Annual Report 2025 Sajith Pai, Anurag Pagaria and team (Blume Ventures) In 13 answers
19. Most first 100 users advice is vague. This piece is the opposite: it groups the real cold start tactics into seven concrete... Lenny's Newsletter Article · About a 15 minute read · Starting Up How the biggest consumer apps got their first 1,000 users Lenny Rachitsky In 13 answers
20. A plain-language India primer on what an ESOP actually is, how vesting and exercise work, and how it is taxed. ClearTax Article · Wealth What is an ESOP? Meaning, taxation, and how it works ClearTax In 13 answers
21. The deepest no-code stack, database, workflows, and custom UI, for building genuinely complex web apps and marketplaces without... bubble.io Tool · platform · Starting Up Bubble, No-Code Full-Stack App Builder Bubble In 12 answers
22. A YC partner and ex-Airbnb growth lead gives a tactical, no-fluff talk on landing early customers for both B2B and B2C. It's... YC Startup Library Video · ~30 min video · Starting Up How to Get Your First Customers Gustaf Alstromer (Y Combinator) In 12 answers
23. Battle-tested YC advice on landing your critical first engineering hire, from founders who've done it at scale. It reframes... YC Startup Library Article · Essay · Starting Up How to hire your first engineer (YC Startup Library) Y Combinator (Greg Brockman, Harj Taggar) In 12 answers
24. Currier's whole argument is that founder-market fit is more than the one line on a resume that says 'domain expert'. He breaks... NFX Article · ~12 min read · Starting Up The 4 Signs of Founder-Market Fit James Currier In 12 answers

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