Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A founder who scaled from a small mobile-accessories brand to a bootstrapped giant, talking about what actually worked in the... The Neon Show Podcast · D2C India's First Rs 1,000 Cr D2C Brand, Noise, That's Completely Bootstrapped Siddhartha Ahluwalia In 3 answers
  2. The canonical explanation of what PMax actually optimises (bidding, budget, audiences, creatives, attribution) straight from... Google Ads Help Article · D2C About Performance Max Campaigns Google In 3 answers
  3. The single best plain-English overview for a D2C founder, it ties together registration, place of supply, invoicing, returns... ClearTax Article · D2C GST on Online Sellers of Amazon, Flipkart and Other Ecommerce ClearTax In 3 answers
  4. A dense, practitioner-written FAQ covering commission handling, invoice generation, ITC and TCS matching, the kind of detail a... TaxAdda Article · D2C Everything about GST on Online Sellers of Amazon, Flipkart etc. TaxAdda In 3 answers
  5. A concrete step-by-step for one of the most-imported D2C categories, sequencing IEC, GST, supplier vetting and landed cost... eximpe.com Article · D2C Import Electronics from China to India: Step-by-Step Method Eximpe In 3 answers
  6. The most rupee-specific rate card we found - nano at roughly Rs 3,000-5,000 a Reel up to macro at Rs 84,000-7.9 lakh - plus the... jigsawkraft.com Article · D2C Influencer Marketing Cost in India (2026): Real Rates, Agency Fees & Hidden Charges Jigsawkraft In 3 answers
  7. A tight, tactical eight-tip list rather than a long theory piece, useful as a pre-outreach checklist the night before you send... Stack Influence Article · D2C Influencer Product Seeding Strategies: 8 Tips to Boost Your Brand Stack Influence In 3 answers
  8. A structured nine-step framework, research, market-entry plan, localization, compliance, local partnerships, that turns 'go... shopify.com Article · D2C International Ecommerce Strategy: 9 Steps to Expand Shopify In 3 answers
  9. Weekly founder interviews on real launches, growth and international scaling, the closest thing to sitting in on another D2C... podcasts.apple.com Podcast · D2C Shopify Masters Shopify In 3 answers
  10. A side-by-side of the actual India-relevant software shortlist a founder would be choosing between, rather than a generic... Increff Blog Article · D2C Compare India's Top Inventory Management Solutions for E-commerce in 2026 Increff In 3 answers
  11. Makes the case that a well-run drop cadence builds community, not just a single day's revenue spike - relevant when you're... EQL Article · D2C How Limited Edition Product Drops Can Create Lasting Loyal Communities EQL In 3 answers
  12. It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course · D2C Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta In 3 answers
  13. Directly answers the question every scaling brand hits, how to keep testing new creative without wrecking a campaign that... Digitorm Article · D2C The Right Facebook Ad Campaign Structure for Testing, Scaling, and Retargeting Digitorm In 3 answers
  14. The clearest India-specific breakdown of when to use ABO versus CBO, with concrete purchase-count thresholds for moving a... Oneagencz Article · D2C ABO vs CBO Meta Ads in India, The Proven Structure That Scales (2026) Oneagencz In 3 answers
  15. Maps campaign structure to an actual Indian budget growth path, from Rs 500/day to Rs 5 lakh/month, so you can see how... Clicknify Article · D2C Meta Ads for Indian Businesses in 2026, The Complete Strategy Guide, From Rs 500/Day to Rs 5L/Month Clicknify In 3 answers
  16. An Indian export house's ground-level account of how many sample rounds are normal and what each one is actually checking for. kbexports.com Article · D2C The Textile Sampling Process Explained KB Exports In 3 answers
  17. A consultant-built framework covering all touchpoint types (digital, physical, assisted), useful once you're past the basic... Umbrex Article · D2C Omnichannel Strategy Framework Explained Umbrex In 3 answers
  18. Fynd's ONDC seller app skews toward fashion and D2C brands specifically, worth shortlisting since it's been used by... Fynd Tool · D2C Sell on ONDC with Zero Setup Cost, Fynd Seller App Fynd In 3 answers
  19. Written by a VC who's watched hundreds of portfolio founders try and fail at PR, this is the most no-nonsense explainer of why... medium.com Article · D2C How to Get Press Coverage: Startup PR for Dummies Christoph Janz (Point Nine Capital) In 3 answers
  20. Argues directly against the "you need a ₹2L/month retainer" assumption, making the case that a clear story and a few right... mediagraphicspr.com Article · D2C PR for D2C Brands: How to Build Buzz on Low Budget Mediagraphics PR In 3 answers
  21. The foundational text on why customers judge price relative to context, not in absolute terms - the psychology behind every... amazon.com Book · D2C Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone In 3 answers
  22. Goes deeper than the beginner comparisons on the economics, where each model's MOQ, upfront investment and IP ownership... rspinc.com Article · D2C Private Label Vs. Contract Manufacturing: Differences RSP In 3 answers
  23. The clearest plain-English walk-through of the design-to-CAD-to-prototype pipeline, useful as a checklist even if you outsource... design2market.co.uk Article · D2C How to Develop a Product Design2Market In 3 answers
  24. A founder-readable breakdown of the CRS process, lab testing, Form I, brand authorisation, without the dense regulatory... LegalRaasta Article · D2C BIS CRS Certification for IT and Electronic Products in India LegalRaasta In 3 answers

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