Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Beehiiv's plan page: free up to 2,500 subscribers with unlimited sends, paid plans from $49 a month, a 0% take on paid... beehiiv.com Tool · Starting Up beehiiv pricing beehiiv In 2 answers
- Meta's own tool for a business's Facebook Page and Instagram account in one place, where you can create or schedule posts,... facebook.com Tool · Starting Up Meta Business Suite Meta In 2 answers
- Google's web and app analytics, free of charge for small businesses: where visitors come from and which marketing brings sales. marketingplatform.google.com Tool · Starting Up Google Analytics Google In 2 answers
- Typeform's own plans. Basic is 39 USD a month, or 28 USD billed yearly, for 100 responses a month; Plus is 79 USD (56 yearly)... typeform.com Tool · Starting Up Typeform pricing Typeform In 2 answers
- SurveyMonkey's pricing as shown in India, in rupees. Team Advantage is ₹1,550 per user a month billed yearly for three or more... surveymonkey.com Tool · Starting Up SurveyMonkey pricing (India) SurveyMonkey In 2 answers
- Microsoft's free tool for online surveys, forms, polls and quizzes, the natural choice for a team on Outlook and Microsoft 365. forms.cloud.microsoft Tool · Starting Up Microsoft Forms Microsoft In 2 answers
- Zapier's tested roundup from 15 September 2026: Google Forms as the 100% free pick, Jotform for templates, Typeform for... zapier.com Article · 20 min read · Starting Up The 11 best online form builder apps in 2026 Kiera Abbamonte, Zapier In 2 answers
- Calendly's own plans. Free covers one event type and one calendar; Standard is $10 per seat a month billed yearly with... calendly.com Tool · Starting Up Calendly pricing Calendly In 2 answers
- Cal.com's plans. The individual plan is free forever with unlimited links and calendars and email and SMS notifications; Teams... cal.com Tool · Starting Up Cal.com pricing Cal.com In 2 answers
- Zoho Bookings is free for one user; Basic is US$6 per user a month billed yearly and Premium US$9. It takes payments and can... zoho.com Tool · Starting Up Zoho Bookings pricing Zoho In 2 answers
- Google's help page for appointment schedules: a booking page from a personal or Workspace account, payments through Stripe, up... support.google.com Article · Starting Up Learn about appointment schedules in Google Calendar Google In 2 answers
- A side-by-side test from June 2026: Google Calendar appointment scheduling comes free with any Google account, while Calendly... zapier.com Article · 10 min read · Starting Up Calendly vs. Google Calendar: Which should you choose? Katie Paterson, Zapier In 2 answers
- Leegality's own pricing for its Indian document-signing platform: on the Basic plan, Aadhaar eSign costs ₹25 per signatory,... leegality.com Tool · Starting Up Leegality pricing Leegality In 2 answers
- Kajabi's own plans for an all-in-one creator business (site, courses, email, community): Basic is $143 a month billed annually... kajabi.com Tool · Starting Up Kajabi pricing Kajabi In 2 answers
- Intuit's US price list for QuickBooks Online, the default accounting software of US accountants. QuickBooks Free costs $0 for... quickbooks.intuit.com Tool · Pricing page · Starting Up QuickBooks Online pricing (US) Intuit In 2 answers
- Wave's own price page. Its Starter plan is free for unlimited estimates, invoices, bills and bookkeeping records, aimed at US... waveapps.com Tool · Pricing page · Starting Up Wave pricing Wave In 2 answers
- A chartered accountant's side-by-side of the two packages Indian businesses most often choose between, across fifteen... patronaccounting.com Article · 7 min read · Starting Up Zoho Books vs TallyPrime 2026: Complete Comparison for Indian SMEs CA Puja Pradhan, Patron Accounting In 2 answers
- BUSY's own price page. BUSY is desktop accounting and inventory software long used by Indian wholesalers, distributors and... busy.in Tool · Pricing page · Starting Up BUSY accounting software pricing BUSY Infotech In 2 answers
- Marg's own price list. Marg ERP 9+ is billing, inventory and GST software that pharmacies, medical distributors and FMCG... margcompusoft.com Tool · Pricing page · Starting Up Marg ERP pricing Marg Compusoft In 2 answers
- Zoho's HR software for employee records, leave, onboarding, attendance and performance. The page offers a free edition for very... zoho.com Tool · Pricing page · Starting Up Zoho People pricing Zoho In 2 answers
- Zoho's low-code platform for building your own forms, workflows, reports and customer portals over your data, priced in rupees... zoho.com Tool · Pricing page · Starting Up Zoho Creator pricing Zoho In 2 answers
- Toggl Track is a time tracker known for a fast timer and calendar integration. Free for up to 3 users; Starter at $9 a user a... toggl.com Tool · Pricing page · Starting Up Toggl Track pricing Toggl In 2 answers
- Instamojo's rupee prices for an online store. Lite is Rs 0 a year with a 5% plus Rs 3 fee per sale and cash on delivery;... instamojo.com Tool · Pricing page · Starting Up Instamojo online store pricing Instamojo In 2 answers
- Obsidian is a notes app that stores Markdown files on your own device and links them. The app is free without limits and with... obsidian.md Tool · Pricing page · Starting Up Obsidian pricing Obsidian In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →