Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An AI notepad that writes up your meetings from your own device's audio, with no bot joining the call. Basic is free with... granola.ai Tool · Pricing page · Starting Up Granola pricing Granola In 2 answers
- Whimsical does mind maps, flowcharts, wireframes and docs in one clean tool. Free to evaluate; Pro is $10 an editor a month and... whimsical.com Tool · Pricing page · Starting Up Whimsical pricing Whimsical In 2 answers
- A Zapier rival priced in rupees: a free plan with 100 tasks a month, subscriptions billed yearly, and one-time lifetime plans... pabbly.com Tool · Pricing page · Starting Up Pabbly Connect pricing Pabbly In 2 answers
- PandaDoc's own plans for proposals, quotes and contracts: a free plan, Starter at $19 a seat a month and Business at $49 a seat... pandadoc.com Tool · Pricing page · Starting Up PandaDoc pricing PandaDoc In 2 answers
- Spellbook drafts and reviews contracts with AI inside Microsoft Word, plus a multi-document agent called Associate; plans are... spellbook.com Tool · Pricing page · Starting Up Spellbook pricing Spellbook In 2 answers
- Zoom's own plans: Basic with meetings of up to 40 minutes for 100 participants, Pro at $14.16 a user a month billed yearly and... zoom.us Tool · Pricing page · Starting Up Zoom pricing Zoom In 2 answers
- Gamma drafts a presentation from a prompt or an outline. Its pricing page: Free with 400 credits at signup and up to 10 slides... gamma.app Tool · Pricing page · Starting Up Gamma: plans and pricing Gamma In 2 answers
- TechCrunch's January 2026 report on Emergent, the Indian AI app builder, raising $70 million from SoftBank and Khosla Ventures.... techcrunch.com Article · 5 min read · Starting Up Indian vibe-coding startup Emergent triples valuation to $300M with $70M fundraise Jagmeet Singh In 2 answers
- Penpot is the open-source design and prototyping tool, free and fully featured in the cloud or on your own server. Unlimited is... penpot.app Tool · Pricing page · Starting Up Penpot pricing Penpot In 2 answers
- Adobe Express prices in rupees: Free at ₹0 with 5GB of storage and access to 345,000+ templates, and Premium at ₹398.84 a month... adobe.com Tool · Pricing page · Starting Up Adobe Express pricing (India) Adobe In 2 answers
- The free, open-source audio editor and recorder. It has always been free and the team says it will remain free for everyone. audacityteam.org Tool · Download page · Starting Up Audacity Audacity In 2 answers
- A March 2026 explainer of the One Person Company limits: OPCs used to be forced to convert once turnover passed Rs 2 crore or... razorpay.com Article · 6 min read · Starting Up OPC turnover limit: the old conversion rule and what changed in 2021 Razorpay Rize In 2 answers
- A clean, jargon-free breakdown of what each P&L line actually means, a good first read before you look at your own statement... Bank of America Business Article · D2C How to Read and Understand a Profit and Loss Statement Bank of America Business In 2 answers
- Ties unit economics directly to Indian D2C cost structures, COD/RTO rates, marketplace commissions, gateway fees, rather than a... RizeVault (Razorpay) Article · D2C Mastering Unit Economics and Pricing for D2C Success Razorpay Rize In 2 answers
- Lays out proven, reusable ad structures (Problem-Solution, Before-and-After, Social Proof Compilations) with the underlying... GlobalPPC Article · D2C UGC Ads That Actually Convert: Frameworks For Ecommerce Growth GlobalPPC In 2 answers
- Hormozi's own first winning Facebook ad was, by his description, the 'ugliest ad' he'd ever made, and it worked because the... Acquisition.com Book · D2C $100M Leads: How to Get Strangers to Want to Buy Your Stuff Alex Hormozi In 2 answers
- A deep dive specifically on isolating hooks, creators and angles as separate test variables, the exact discipline that turns... Elite Brands Article · D2C Structuring UGC Testing for Meta Ads Creative Strategy Elite Brands In 2 answers
- Focuses specifically on what separates a testing framework that finds real winners from one that just produces noise, useful... Gigawatt Group Article · D2C Creative Testing Frameworks for Ecommerce Ads: What Actually Scales Gigawatt Group In 2 answers
- A current, structured framework for building an ecommerce creative pipeline end to end, from briefing through testing through... EcomStacked Article · D2C Ecommerce Ad Creative Framework (2026) EcomStacked In 2 answers
- One of the three big Indian WhatsApp Business Solution Providers D2C brands actually use for automated order updates,... AiSensy Tool · D2C WhatsApp Business API for E-commerce Growth AiSensy In 2 answers
- Explains the newest AI-ops shift that actually matters, ChatGPT now auto-generates shopping ads straight from your product... Passionfruit Article · D2C ChatGPT Product Feed Ads: 2026 Retailer Guide Passionfruit In 2 answers
- The US-specific version of the playbook, useful once you've decided America is your first market and want the exact... sell.amazon.com Article · D2C How to Sell From India to the US | Sell on Amazon Amazon In 2 answers
- The destination-side view of the same program, useful for understanding account structures across North America, Europe, APAC... sell.amazon.com Article · D2C Global Selling on Amazon (Program Overview) Amazon In 2 answers
- First-person accounts of Indian sellers who went from zero to global on Amazon, useful for pattern-matching what worked in your... sell.amazon.in Article · D2C Meet Our Export Champions, Amazon Global Selling Seller Success Stories Amazon India In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →