Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is the classic mental model for exactly your question: how customer count trades off against deal size. Janz maps five... The Angel VC Essay · ~12 min read · Starting Up Five ways to build a $100 million business Christoph Janz In 9 answers
2. The whole worry in your question, that slicing smaller leaves too few buyers, is exactly what Moore's target customer... HarperBusiness (Collins Business Essentials) Book · Approx. 256 pages · Starting Up Crossing the Chasm, 3rd Edition Geoffrey A. Moore In 9 answers
3. This is a ready-to-fill IP assignment and confidentiality agreement hosted on the government's own Startup India portal, so it... Startup India (startupindia.gov.in) Template · 6-page fillable template · Starting Up Confidentiality and Intellectual Property Assignment Agreement Template (India) Startup India (Invest India) In 9 answers
4. The only honest way to answer "is SEO working" is to look at real search data, and Google Search Console is the free,... Google Tool · Free web tool · Starting Up Google Search Console Google In 9 answers
5. This is a working Indian seed VC (Blume backed Unacademy, Purplle, Slice) writing down what it actually looks for, slide by... Blume Ventures Article · 20 min read · Starting Up High Pitched Assessments: the exhaustive list of what makes a good pitch deck Blume Ventures In 9 answers
6. The India-specific piece that tells you where the split actually gets signed. It separates the founders' agreement (equity,... Treelife Article · 10 min read · Starting Up Founder Vesting in a Shareholders' Agreement: What Startup Founders Must Know Treelife In 9 answers
7. The single clearest explanation of the two documents Indian founders confuse: the founders' agreement (equity, vesting, roles,... EquityList Article · 15 min read · Starting Up Founders' Agreement: Definition, Key Clauses, and Template for Indian Startups EquityList In 9 answers
8. The global playbooks assume a US-style buying process; this one is written for the Indian enterprise reality, where the sale... Blume Ventures Article · 25 min read · Starting Up The Rough Guide to Building an Enterprise SaaS Dhandha in India Blume Ventures (with Aakrit Vaish, Haptik) In 9 answers
9. Video · ~50 min · Starting Up Peter Thiel: Competition Is for Losers Peter Thiel In 9 answers
10. Once you have a list of people to reach cold, this shows you how to write emails they actually answer. Seven concrete... Y Combinator Startup Library Video · ~33 min · Starting Up How to Convert Customers With Cold Emails Aaron Epstein In 9 answers
11. FSSAI's own order setting the food licence tiers in force from 1 April 2026: Registration up to Rs 1.5 crore turnover, State... fssai.gov.in Article · 4-page order · Starting Up FSSAI order: revised turnover thresholds for registration and licences (13 March 2026) Food Safety and Standards Authority of India In 9 answers
12. The government's own summary of PMEGP, the credit-linked subsidy for new micro enterprises run by KVIC: the subsidy is 15% of... myscheme.gov.in Article · Scheme page · Starting Up Prime Minister's Employment Generation Programme (PMEGP) Ministry of MSME, on myScheme In 9 answers
13. Tally's own price page for TallyPrime, the accounting software most Indian CAs already use. Silver for one PC is Rs 750 a... tallysolutions.com Tool · Pricing page · Starting Up Buy TallyPrime: plans and prices Tally Solutions In 9 answers
14. A real company showing its ICP before and after, including the messy middle where they were guessing. The point that narrow... Product for Engineers (PostHog) Newsletter · ~12 min read · GTM Defining our ICP is the most important thing we ever did Andy Vandervell In 9 answers
15. Poyar replaces the sales funnel with a five stage new user journey (discover, start, activate, convert, scale) and attaches... Growth Unhinged Newsletter · 10 min read · GTM Your guide to PLG benchmarks Kyle Poyar In 9 answers
16. A short, specific list of what to instrument on a self-serve funnel, including time to activation and time to convert, which... Amplitude Article · 12 min read · GTM Top 10 Metrics to Measure Freemium and Free Trial Performance Carmen DeCouto In 9 answers
17. The most complete breakdown of what goes into a health score: which four to six categories to weight, how to segment scores by... Gainsight Article · 12 min read · GTM Customer Health Score Explained: Metrics, Models and Tools Gainsight In 9 answers
18. The clearest arithmetic anywhere on rep economics: the rule of 10 for quota against base, four months to productivity, draws... Craft Ventures Essay · 12 min read · GTM Simple Math to Set Up a Sales Team David Sacks In 9 answers
19. The clearest single document on what a revenue data model should look like end to end, from lead through renewal and expansion.... Winning by Design Report · 46 page PDF · GTM The Bowtie Standard Winning by Design In 9 answers
20. The best plain English description of what a sales ops function is for, written by someone who rebuilt one from scratch. Useful... First Round Review Article · 18 min read · GTM The Company-Changing Magic of Sales Operations Done Right Don Otvos In 9 answers
21. The five part narrative structure (name the shift, name winners and losers, show the promised land, position capabilities as... Mission.org Essay · 11 min read · GTM The Greatest Sales Deck I've Ever Seen Andy Raskin In 9 answers
22. Podcast · 1 hr 15 min · GTM The power of strategic narrative | Andy Raskin Lenny Rachitsky In 9 answers
23. A working glossary of the words on your cap table, from the company that stores most of them, so the jargon stops getting in... Carta Article · Wealth Equity 101 for founders and employees Carta In 9 answers
24. Twenty founders describe the pivotal moments on their path to fit, and a recurring theme is why the right founder for the right... First Round Review Article · ~25 min read · Starting Up The Only Way to Win: Advice for Founders From Founders First Round Review In 8 answers

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