Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Written by the co-founder of an Indian export consultancy (EXIM Clinic), this is the rare export book aimed at practitioners... books.google.com Book · D2C The Intelligent Exporter: How to Achieve Success in Foreign Trade Like a 'Pro' Nand Jee Singh In 2 answers
  2. The official step-by-step for the registration flow itself, OTP verification, business-type selection, store name, useful to... sell.amazon.in Article · D2C How to Create a Seller Account to Start Your Business on Amazon.in Amazon In 2 answers
  3. The official India Brand Registry page, the trademark prerequisite, the enrolment flow, and what you actually unlock (A+... sell.amazon.in Article · D2C Brand Registry: Protect and Build Your Brand Amazon In 2 answers
  4. The official FBA page for India, including the APOB (Additional Place of Business) GST registration requirement that catches... sell.amazon.in Article · D2C Amazon FBA, Get the Prime Advantage | Fulfillment by Amazon Amazon In 2 answers
  5. Free, official, on-demand training straight from Amazon, covers listing creation, advertising basics and account health without... YouTube Video · D2C Amazon Seller University, Official YouTube Channel Amazon In 2 answers
  6. The most useful single reference for deciding which paid Amazon toolset to buy, if any, Helium 10 wins on breadth (PPC, listing... Helium 10 Article · D2C Helium 10 vs Jungle Scout: In-Depth Analysis of Tools & Features Helium 10 In 2 answers
  7. A more granular walk-through of the Brand Registry application than Amazon's own page, useful once you've decided to enrol and... SellerApp Article · D2C Amazon Brand Registry: Complete Seller Guide SellerApp In 2 answers
  8. The most credible independent research shop tracking Amazon seller economics globally, useful for calibrating whether what... Marketplace Pulse Newsletter · D2C Marketplace Pulse, Amazon & Ecommerce Marketplace Research Marketplace Pulse In 2 answers
  9. Real seller-to-seller troubleshooting on Buy Box eligibility edge cases that the polished guides don't cover, worth skimming... Amazon Seller Forums Thread · D2C Buy Box Eligibility, Seller Forums Discussion Amazon Seller Community In 2 answers
  10. Explains the fanciful-vs-descriptive naming spectrum and why arbitrary/made-up names are the strongest and most defensible... Trademarkia Article · D2C How to Check If Your Startup Name Is Available for Trademark Registration Trademarkia In 2 answers
  11. A clean, ecommerce-specific step-by-step for the actual naming process, from brainstorming through domain and handle checks -... BigCommerce Article · D2C How to Name a Business (Steps to Take + Guidelines) BigCommerce In 2 answers
  12. A current, checklist-format resource covering the full sequence - trademark search, domains, social handles, business... PrometAI Blog Article · D2C Business Naming and Branding Checklist for Startup Founders 2026 PrometAI In 2 answers
  13. A practical, formula-driven guide to actually writing your brand story on the page, with real examples - useful once you've... GrowSurf Blog Article · D2C How to Write a Brand Story: Framework, Formulas and Examples GrowSurf In 2 answers
  14. Traces Mamaearth's name and origin story directly to a specific, true founder frustration - a clean example of why specificity... InnovatorCraft Article · D2C Mamaearth Case Study: How a Mom's Worry Built a Billion-Dollar Brand InnovatorCraft In 2 answers
  15. Video · D2C Shopify Tutorial for Beginners in Hindi 2024 (Full Store Setup) youtube.com In 2 answers
  16. Written for Indian 4G conditions and Indian Shopify stores specifically, with a real before/after case study - a Delhi store's... sociolabs.in Article · D2C Shopify Speed Optimization Guide 2026 (India) Socio Labs In 2 answers
  17. Explains why marketplaces and investors are increasingly making this a prerequisite, not optional cover, and names the specific... BimaKavach Article · D2C Product Liability Insurance for D2C Brands in India (2026) BimaKavach In 2 answers
  18. Clarifies the India-specific point that 'marine' insurance covers road and rail transit too, not just ocean shipping, a naming... Edify Brokers Article · D2C Transit & Marine Cargo Insurance Solutions in India Edify Brokers In 2 answers
  19. Explains stock/inventory insurance mechanics specifically for Indian SMEs, including the common gap where a 3PL's own insurance... BimaKavach Article · D2C Stock Insurance for Businesses in India BimaKavach In 2 answers
  20. Widens the comparison beyond the usual two-way LLP-vs-Pvt-Ltd debate to include where a Public Limited or OPC might fit, useful... CrossVentura Article · D2C Comparison: LLP vs Pvt Ltd vs Public Company in India, Which Suits You? CrossVentura In 2 answers
  21. Gives realistic timeline and cost ranges instead of vague 'varies' language, useful for actually budgeting the incorporation... Dugain Advisors Article · D2C How to Incorporate a Startup in India: SPICe+ Process, Timeline & Costs (2025) Dugain Advisors In 2 answers
  22. Answers the exact questions founders get stuck on mid-filing, name rejections, DIN issues, linked forms, written by a team that... Razorpay Article · D2C SPICe+ Application: FAQs (MCA Company Registration in India) Razorpay Rize In 2 answers
  23. Zooms out beyond just incorporation to the full 'ready to sell' checklist, GST, current account, licenses, which is exactly the... Razorpay Article · D2C Startup Registration Process in India: A Step-by-Step Guide Razorpay Rize In 2 answers
  24. Lays out a clean five-signal structure (pricing, catalog, marketing, stock, content) for competitor tracking, and backs it with... Trendos Blog Article · D2C D2C Competitor Analysis: The 5-Signal Framework That Top Brands Use Trendos Blog In 2 answers

Show the next 24

The hubs

eChai Partner Brands The partnership →