Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A banker's-eye view of what disciplined, revenue-first bootstrapping actually looks like operationally, from a firm that has... svb.com Article · D2C Startup Bootstrapping: Putting Revenue Before Fundraising SVB In 2 answers
  2. A practical, India-specific walkthrough of the actual mechanics, routing, SWIFT, FIRC, written by a company built specifically... skydo.com Article · D2C How to Receive International Payments in India Skydo In 2 answers
  3. A payments-infrastructure company's overview of how cross-border payments actually clear in India, useful background for... worldline.com Article · D2C Cross Border Payments in India Worldline India In 2 answers
  4. A focused explainer specifically on the RBI/FEMA regulatory framework (purpose codes, reporting) that most payment-platform... crossglobepay.com Article · D2C Cross-Border Payment Regulations in India, What Businesses Need to Know CrossGlobePay In 2 answers
  5. Razorpay's own guide, written as an Indian payment aggregator now licensed for cross-border transactions, covers the practical... razorpay.com Article · D2C B2B Cross-Border Payments: The Complete 2026 Guide for Indian Businesses Razorpay In 2 answers
  6. A thorough current reference covering setup through optimisation, useful as a single bookmark to return to as your PMax account... Dataslayer Article · D2C Google Ads Performance Max: Complete Guide 2025 Dataslayer In 2 answers
  7. Answers the real operational question once you've outgrown 'just run PMax', how to keep a standard Shopping campaign running... Smarter Ecommerce Article · D2C How to Run Google Shopping Alongside Performance Max in 2026 Smarter Ecommerce In 2 answers
  8. A comprehensive, current Shopping ads reference with real emphasis on feed quality as the foundation, the right depth for a... Vizion Interactive Article · D2C The Ultimate Guide to Google Shopping Ads in 2026 Vizion Interactive In 2 answers
  9. A concrete, numbers-backed case study of what actually moved a PMax account's revenue, useful as a sanity check against vague... Go Inflow Article · D2C eCommerce Performance Max Case Study: 76.3% Increase in Revenue Go Inflow In 2 answers
  10. An NBFC's plain-English roundup of CGTMSE, MUDRA, PMEGP, SISFS and other government schemes in one place, from a lender who... tatacapital.com Article · D2C Top Government Schemes for Startups & MSMEs in India (2026) Tata Capital In 2 answers
  11. A cross-border payments platform's comprehensive list of every major Indian export promotion scheme in one place - RoDTEP,... skydo.com Article · D2C Export Promotion Schemes in India: Full List (2026) Skydo In 2 answers
  12. A tax advisory firm's technical read on export incentives, useful once you're past the beginner explainers and want the... rsm.global Article · D2C Export Incentives in India: RoDTEP Scheme, EPCG & More RSM India In 2 answers
  13. Connects the scheme-by-scheme detail to an actual go-global strategy for MSMEs, which is the framing most founders actually... mygstrefund.com Article · D2C How MSMEs Can Go Global: Schemes & Strategy MYGSTRefund In 2 answers
  14. A DTC-specific playbook that frames the real decision every founder faces: stay on Alibaba, build a direct factory... portless.com Article · D2C How to Source Products From China: A DTC Playbook Portless In 2 answers
  15. The classic account of how factory relationships quietly degrade after the first good batch, essential mental preparation... goodreads.com Book · D2C Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game Paul Midler In 2 answers
  16. A DTC-focused sourcing overview that's useful precisely because it treats freight and customs as part of sourcing strategy, not... logisticsff.com Article · D2C Product Sourcing in China: Guide for DTC & Dropshipping LogisticsFF In 2 answers
  17. Upfluence runs affiliate-and-influencer stacks for thousands of D2C brands, and this guide is the clearest playbook for turning... upfluence.com Article · D2C D2C Influencer Marketing Strategy Upfluence In 2 answers
  18. GRIN is the category-defining creator-and-affiliate management platform for e-commerce - brands on it reportedly drove billions... grin.co Tool · D2C GRIN - Creator Management Platform GRIN In 2 answers
  19. A free, ready-to-edit contract covering deliverables, usage rights, payment terms and disclosure - the one document most Indian... meltwater.com Template · D2C Social Influencer Contract Template (Free Download) Meltwater In 2 answers
  20. The default Shopify affiliate app for Indian D2C brands starting out - the free tier gives you unlimited affiliates,... goaffpro.com Tool · D2C GoAffPro - Affiliate & Referral Marketing for Your Store GoAffPro In 2 answers
  21. One of India's largest creator networks (750K+ creators), built around a fast, semi-automated campaign-to-payout flow designed... kofluence.com Tool · D2C Kofluence - Influencer Marketing Agency & Platform Kofluence In 2 answers
  22. A clean definitional starting point from a tool built specifically around seeding, drawing the line between seeding, gifting... SeedingOps Article · D2C What is Product Seeding? The Complete Guide (2026) SeedingOps In 2 answers
  23. GRIN runs product-seeding infrastructure for a living, so this is a practitioner's guide, not a marketer's blog post -... GRIN Article · D2C Top Guide to Product Seeding in Influencer Marketing GRIN In 2 answers
  24. Directly addresses why many small, on-topic creators tend to out-convert one big off-topic name for ecommerce specifically,... Stack Influence Article · D2C Micro-Influencers and UGC in E-Commerce Stack Influence In 2 answers

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