Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A real numbers-led Indian case study instead of a vague 'SEO works' claim, shows actual spend, timeline and CAC comparison... ramkrshukla.com Article · D2C How SEO Helped a D2C Brand Hit ₹2Cr/Month Revenue Ram Krishna Shukla In 2 answers
  2. Social Beat is one of India's larger performance-and-SEO agencies, and this case study shows their actual before/after process... socialbeat.in Article · D2C Increasing Organic Traffic & Revenue: A D2C Case Study Social Beat In 2 answers
  3. An India-agency playbook that pulls technical, content and link-building advice specifically for Indian D2C brands into one... digifinity.in Article · D2C SEO for D2C Brands in India: The Complete 2026 Playbook Digifinity In 2 answers
  4. A direct head-to-head on the two couriers Indian D2C founders debate most, useful for the specific decision of Flipkart-heavy... Shipway Blog Article · D2C Delhivery vs Ekart: Which Courier Partner to Choose in 2026? Shipway In 2 answers
  5. A multi-carrier orchestration layer built for exactly the problem scaling Indian brands hit, unifying tracking, NDR and EDD... ClickPost Tool · D2C ClickPost, Post-Purchase Experience Platform ClickPost In 2 answers
  6. A global-best-practice reference on the levers that actually move shipping cost and speed, carrier diversification, dimensional... GoBolt Blog Article · D2C Ecommerce Shipping Guide: Methods, Costs & Strategy (2026) GoBolt In 2 answers
  7. Focuses specifically on the leadership-layer question - when to move from doer-hires to function-owning leaders - which is a... baincapitalventures.com Article · D2C How to Hire Your First Startup Leadership Team Bain Capital Ventures In 2 answers
  8. A practical, operator-written guide to sourcing and evaluating early hires on limited resources - useful for the tactical 'how... hotjar.com Article · D2C Startup Hiring: Finding Your First Hires & Key Employees Hotjar In 2 answers
  9. Directly addresses the budget constraint most D2C founders face at this stage - how to compete for talent when you can't... fi.co Article · D2C How to Find the First Hires for Your Startup on a Budget First Round / Fi.co In 2 answers
  10. A well-known operator's actual tool-by-tool stack - Klaviyo for email, Gorgias for support, Smartrr for subscriptions, Okendo... 1800dtc.com Thread · D2C The Nik Sharma Stack Nik Sharma (via 1800DTC) In 2 answers
  11. From the market leader itself, but genuinely useful as an orientation to the Indian OMS landscape - marketplace integrations,... unicommerce.com Article · D2C Top 20 Order Management Software in India (2026) Unicommerce In 2 answers
  12. Gorgias has a vested interest in the support layer, but this guide is genuinely useful as a plain-English map of how commerce... gorgias.com Article · D2C A User-Friendly Guide to Ecommerce Tech Stacks Gorgias In 2 answers
  13. The clearest plain-language breakdown of the 45-class system we found, with D2C-relevant examples (Class 3 cosmetics, Class 25... IncorpX Article · D2C 45 Trademark Classes in India: Choose the Right One IncorpX In 2 answers
  14. A tight, step-by-step availability-check guide that's easy to follow the first time you use the government search tool without... LegalWiz Article · D2C How to Check Trademark Availability in India: Step-by-Step Guide LegalWiz In 2 answers
  15. The cleanest plain-English starting point from the platform most Indian D2C brands actually run on. It nails the core idea -... shopify.com Article · D2C What Is Contribution Margin? Definition and Guide Shopify In 2 answers
  16. Video · D2C Contribution Margin - CM1, CM2, CM3 | Startup Sarthak Ahuja In 2 answers
  17. The best worked-example explainer for actually doing the math: Net Sales minus product cost, shipping, payment fees, fulfilment... storehero.ai Article · D2C Contribution Margin Formula for Ecommerce (With Real Examples) StoreHero In 2 answers
  18. Goes one level deeper than a formula: it rebuilds the contribution-margin income statement for a real D2C P&L, so you can... polaranalytics.com Article · D2C Contribution Margin Ratio, Per Unit & Income Statement: The Complete DTC Breakdown Polar Analytics In 2 answers
  19. The most concrete India-specific breakdown of what a returned COD order actually costs - forward + reverse shipping, packaging,... hillteck.com Tool · D2C True Cost of RTO for Indian D2C Brands: Formula + Calculator HillTeck In 2 answers
  20. An encyclopedia-style reference rather than a vendor's sales pitch, which makes it a more neutral place to learn the actual... Racklify Warehouse & 3PL Logistics Encyclopedia Article · D2C Choosing D2C Fulfillment Partners: The Right Partner and Setup Racklify In 2 answers
  21. One of the leading India-first 3PLs built specifically for D2C, marketplace and quick-commerce fulfillment together, its 20+... WareIQ Tool · D2C eCommerce Fulfillment India: 3PL for D2C, Marketplace & Quick Commerce WareIQ In 2 answers
  22. Makes the India-specific case for 3PL over self-fulfillment, real estate cost, labour management, and pincode reach are... WareIQ Blog Article · D2C Why E-commerce and D2C Businesses Choose 3PL for Their Fulfilment Needs WareIQ In 2 answers
  23. A current shortlist of the actual India 3PL landscape a founder would be choosing between, useful as a starting point for... WareIQ Blog Article · D2C Top 10 3PL Warehousing Companies in India (2026 List) WareIQ In 2 answers
  24. An honest primer on when dropshipping actually makes sense and when it doesn't, great for testing demand cheaply, weak as the... Shopify Blog Article · D2C What Is Dropshipping and How Does It Work? (2026) Shopify Editorial In 2 answers

Show the next 24

The hubs

eChai Partner Brands The partnership →