Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This clears up a mistake that leaks data straight out of Airtable and similar tools: putting a private key in front-end code... WeWeb Article · Starting Up API Key Security for No-Code Apps: Public Keys, Private Keys, and Backend Proxies WeWeb
- Airtable's tokens have no row-level control: a valid token can read and write the entire base, so leaking one is a full breach.... GitGuardian Article · Starting Up Remediating Airtable API Key leaks GitGuardian
- The safe pattern for Airtable is to keep keys and logic server-side, and this is Airtable's own feature for storing secrets... Airtable Community Article · Starting Up Introducing Secrets in automations: Secure your API keys and sensitive data Airtable
- When you want the full picture beyond one tool, this is the friendliest serious book on application security, written for... She Hacks Purple Book · 288 pages · Starting Up Alice and Bob Learn Application Security Tanya Janca
- A plain overview of where no-code tools tend to leak, useful because the same handful of mistakes repeats across Bubble,... CodeStringers Article · Starting Up Security Pitfalls in No-Code Platforms: What to Watch Out For CodeStringers
- Lavingia argues for doing more with less and building only what you can sustain yourself, which fits a domain expert who wants... Penguin Random House Book · 272 pages · Starting Up The Minimalist Entrepreneur Sahil Lavingia
- Tavel, a marketplace investor at Benchmark, argues that the first thing to solve is user happiness in a small, constrained... Sarah Tavel Essay · Starting Up The Hierarchy of Marketplaces Sarah Tavel
- This breaks down the online directory as a business, including how they make money and roughly what they cost to start. It is... Starter Story Article · Starting Up Start an Online Directory: Business Idea Breakdown Starter Story
- A practical guide to the directory as a lean side project, covering niche choice, getting the first listings, and monetizing... Side Hustle Nation Article · Starting Up How to Build a Profitable Online Directory Side Hustle Nation
- This is the clearest working mental model for exactly your situation: treat the AI as a fast, over-confident pair programmer... Simon Willison's Weblog Essay · 20 min read · Starting Up Here's how I use LLMs to help me write code Simon Willison
- Shipper taught a cohort of non-engineers to build working apps with AI and reports honestly on what clicked and where people... Every Article · Starting Up What I Learned Teaching 100 People To Code with AI Dan Shipper
- A firsthand account of a non-engineer hitting the exact wall your short answer warns about: the tools carry you a long way,... Every Essay · Starting Up I Tried AI Coding Tools. Now I Want to Learn to Code. Katie Parrott
- A concrete, current walkthrough of how an experienced engineer actually structures work with AI tools day to day: planning... addyosmani.com Article · Starting Up My LLM coding workflow going into 2026 Addy Osmani
- An official, plain checklist for the skill your short answer insists on: reading and testing what the AI writes before you... GitHub Docs Article · Starting Up Review AI-generated code GitHub
- The sharpest statement of the tradeoff at the heart of your question: code you do not understand is technical debt the instant... Val Town Blog Essay · Starting Up Vibe code is legacy code Steve Krouse
- Another non-engineer, a designer this time, showing concretely how far you can push Cursor to build interactive things without... Lenny's Newsletter Article · Starting Up A designer's guide to Cursor Elizabeth Lin
- A research study, not a hot take, on the real tradeoff between the speed of vibe coding and the technical debt it piles up. If... arXiv Article · Starting Up Vibe Coding in Practice: Flow, Technical Debt, and Guidelines for Sustainable Use arXiv
- This is the clearest short read on the exact idea behind your answer: pick one place everyone agrees is real, and let the rest... Notion Essay · 8 min read · Starting Up Here's why your startup needs a single source of truth Notion
- Automation stops being mysterious once you see it as one sentence: when this happens, do that. This official page defines a... Zapier Help Article · 5 min read · Starting Up What is a Zap? Zapier
- This is the discipline your answer opens with: draw the flow before you connect a single app. It makes the case that automating... McCary Group Article · 7 min read · Starting Up Map your business process before automating it McCary Group
- Once Airtable is your source of truth, this gives you concrete, copyable patterns for syncing it outward to email, Slack,... Zapier Article · 10 min read · Starting Up 9 Airtable automation ideas Zapier
- A deep, practitioner-written guide for when native Airtable automations are not enough and you need to decide between built-in... Business Automated Article · 25 min read · Starting Up The complete guide to Airtable automation Business Automated
- This shows the exact pairing your answer recommends: Airtable as the hub, one automation tool syncing it outward, worked... Noloco Article · 12 min read · Starting Up How to automate your business operations with Airtable and Zapier Darragh Mc Kay
- Written by Zoho, the Indian software company that has automated operations for decades, this catalogs the failure modes your... Zoho Creator Article · 9 min read · Starting Up Top 6 workflow automation mistakes and how to get it right Zoho
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →