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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes · Starting Up The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia In 57 answers
  2. An Indian founder story where the early demand test was manual, cold emails and direct outreach to find the first customers... Prime Venture Partners Podcast Podcast · ~50 min · Starting Up How Khadim Batti Built Whatfix Into a Global SaaS Leader Prime Venture Partners In 50 answers
  3. Run by the managing partners of Prime Venture Partners (Sanjay Swamy, Amit Somani, Shripati Acharya and others), this is a... Prime Venture Partners Podcast · Starting Up Prime Venture Partners Podcast Prime Venture Partners In 43 answers
  4. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) · Starting Up The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia In 42 answers
  5. A leading early-stage Indian VC firm answering the questions founders wish they could ask a VC face-to-face, including how they... Prime Venture Partners Podcast Podcast · 30-50 min per episode · Starting Up Prime Venture Partners Podcast: Fundraising Masterclass for Founders Prime Venture Partners In 32 answers
  6. Jen Abel has coached over 300 early-stage founders through their first sales, so this is grounded in what actually happens when... Lenny's Podcast Podcast · About 1 hour 16 minutes · Starting Up The ultimate guide to founder-led sales | Jen Abel (JJELLYFISH) Lenny Rachitsky with Jen Abel In 26 answers
  7. The Zetwerk co-founder talks through choosing a hard problem in an Indian manufacturing market and when to trust customers... Prime Venture Partners Podcast Podcast · 40 min · Starting Up Importance of Founder Market Fit and When to Listen to Customers (ft. Amrit Acharya, Zetwerk) Prime Venture Partners In 24 answers
  8. The author of Crossing the Chasm explaining beachhead selection in plain, modern language, the fastest way to absorb the... Lenny's Podcast / Lenny's Newsletter Podcast · ~75 min · Starting Up Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market Lenny Rachitsky & Geoffrey Moore In 22 answers
  9. An Indian SaaS founder on how he found and won real customers by identifying a large underserved market and solving its biggest... The Neon Show Podcast · 60 min · Starting Up How To Sell Global Tech Products From India (with Sharath Narayana) Sharath Keshava Narayana In 22 answers
  10. A deep conversation on why direct questions fail and how story-based interviews surface real behaviour. Torres names the common... Lenny's Newsletter Podcast · ~75 min · Starting Up Teresa Torres on how to interview customers Lenny Rachitsky and Teresa Torres In 21 answers
  11. The CRED and Freecharge founder on building in India, including his line that Indian founders rush to solutions and underinvest... Lenny's Podcast Podcast · ~90 min · Starting Up Kunal Shah on winning in India, second-order thinking, and the philosophy of startups Kunal Shah (with Lenny Rachitsky) In 19 answers
  12. The Neon Show (formerly 100x Entrepreneur) is one of India's deepest founder-and-investor interview podcasts, covering pricing,... neon.fund Podcast · podcast series (200+ episodes) · Starting Up The Neon Show, Indian Founders on Pricing, Sales & Building Siddhartha Ahluwalia In 18 answers
  13. Podcast · Full episode · GTM 7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija Siddhartha Ahluwalia with Kapil Makhija In 12 answers
  14. Arvid Kahl bootstrapped and sold a SaaS solo, and now publishes the most practical ongoing guidance for one-person and... thebootstrappedfounder.com Podcast · long · Starting Up The Bootstrapped Founder (blog & podcast) Arvid Kahl In 11 answers
  15. A sitting CIO explains how he actually finds and evaluates startup vendors, including that roughly 80% arrive through outbound.... The Neon Show Podcast · 62 min · GTM How Startups Can Sell to Big Companies ft. Karthik Chakkarapani, Zuora Siddhartha Ahluwalia In 11 answers
  16. A practical, listen-on-a-walk companion to Founding Sales where Kazanjy walks through the actual anatomy of a founder sales... First Round Review Podcast (In Depth) Podcast · ~60 min · Starting Up Founders: Here's How to Get Your Sales Pitch in Ship-Shape Peter Kazanjy (host: First Round) In 9 answers
  17. Podcast · 1 hr 15 min · GTM The power of strategic narrative | Andy Raskin Lenny Rachitsky In 9 answers
  18. A candid founder conversation on building India's largest brokerage entirely on customer money, with no external capital. The... blume.vc Podcast · podcast episode · Starting Up Bootstrapping his way to build the largest online brokerage in India (Nithin Kamath) Blume Ventures Podcast (with Nithin Kamath) In 8 answers
  19. Pete Kazanjy is blunt about defining a tight ICP from real signal (who actually buys and closes) rather than from who you wish... Lenny's Podcast Podcast · About 90 minutes · Starting Up Founder-led sales | Pete Kazanjy (Founding Sales, Atrium) Lenny Rachitsky (host), with Pete Kazanjy In 8 answers
  20. If you would rather hear the Pattern Breakers thinking as a conversation, this episode covers it with concrete stories and... Lenny's Podcast (lennysnewsletter.com) Podcast · ~90 min · Starting Up Pattern Breakers: How to find a great startup idea Lenny Rachitsky with Mike Maples Jr. In 8 answers
  21. Podcast · ~85 min · GTM Building a world-class sales org Jason Lemkin In 8 answers
  22. Ten specific, named mistakes rather than principles, including hiring a VP of Sales too early and letting a bad rep linger past... SaaStr Podcast · 30 min listen · GTM SaaStr Podcast #379: The Top 10 Mistakes Founders Make When Hiring Their First Sales Team Jason Lemkin In 8 answers
  23. An Indian founder who actually built and scaled a SaaS business at home talks bluntly about pricing, instead of a generic... The Neon Show Podcast · Starting Up 7 Myths About Selling B2B SaaS In India (ft. Unicommerce founder Kapil Makhija) Siddhartha Ahluwalia (host), Kapil Makhija (guest) In 7 answers
  24. From the creators of the Design Sprint, a structured two-day method to turn a fuzzy idea into a sharp, testable bet before you... Lenny's Podcast Podcast · ~90 min · Starting Up The Foundation Sprint: Test Any Idea in 2 Days Jake Knapp & John Zeratsky In 7 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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