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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A no-nonsense, ad-light India personal-finance site: plain math and free calculators for emergency funds, goals, and asset... Freefincal Tool · Wealth Freefincal: goal-based planning and calculators M. Pattabiraman In 62 answers
  2. The free, India-first grounding in what to do with cash once you have it: goals, allocation, SIPs, and not losing it to fees. Zerodha Varsity Course · Wealth Personal Finance Zerodha Varsity In 56 answers
  3. The free tool for running the how-would-you-feel-without-this survey that underpins the Superhuman method, giving you a... Sean Ellis and GoPractice Tool · Free tool · Starting Up Product/Market Fit Survey Sean Ellis In 26 answers
  4. The fastest way to stand up a fake-door landing page. Build a one-page site in an afternoon, add an email capture, and measure... carrd.co Tool · Starting Up Carrd carrd.co In 22 answers
  5. A trusted India-first place to compare funds and think about where cash goes once you have some to invest. Value Research Tool · Wealth Value Research: fund research and planning Value Research In 18 answers
  6. The deepest no-code stack, database, workflows, and custom UI, for building genuinely complex web apps and marketplaces without... bubble.io Tool · platform · Starting Up Bubble, No-Code Full-Stack App Builder Bubble In 13 answers
  7. The best free on-ramp for founders who feel 'too early' for a funded accelerator, it distils YC's thinking into a structured... Y Combinator Course · ~7-week self-paced course · Starting Up Startup School, Free Startup Course Y Combinator In 13 answers
  8. The de facto global standard for pitch deck structure, straight from Sequoia. The same outline Airbnb's founders used; if you... Sequoia Capital Template · 10 min read · Starting Up Writing a Business Plan (The Sequoia Pitch Deck Template) Sequoia Capital In 11 answers
  9. The primary source for the SAFE itself, plus YC's plain-English primer explaining post-money mechanics. Use the official... Y Combinator Tool · templates + primer · Starting Up YC Safe Financing Documents (Official Post-Money SAFE) Y Combinator In 10 answers
  10. Zerodha Varsity free module on how investment income is taxed in India: capital gains, holding periods, and turnover, in plain... Zerodha Varsity Course · Wealth Markets and Taxation Zerodha Varsity In 10 answers
  11. Before you spend a weekend guessing, Google Trends gives you a real, free read on whether interest in your idea is rising,... Google Tool · Starting Up Google Trends Google In 9 answers
  12. SISFS is the most accessible non-dilutive cheque for early Indian startups, and this is where you actually apply. It's... Seed Fund Portal (seedfund.startupindia.gov.in) Tool · Application portal · Starting Up Startup India Seed Fund Scheme (SISFS), Official Portal DPIIT, Government of India In 8 answers
  13. A one page template that forces you to write down the problem, the customer, and why you are placed to solve it, all on a... leanfoundry.com Template · one page · Starting Up Lean Canvas Ash Maurya In 8 answers
  14. The fastest path from a spreadsheet to a polished mobile or internal app, used by 100k+ companies. When your data lives in... glideapps.com Tool · platform · Starting Up Glide, Apps From Spreadsheets Glide In 7 answers
  15. The largest and most credible free co-founder matching platform in the world, with vetted founders and 100,000+ matches made.... ycombinator.com Tool · Free platform, ongoing · Starting Up Y Combinator Co-Founder Matching Y Combinator In 7 answers
  16. This is the checklist and the template in one, written for Indian Pvt Ltd reality, not a US Delaware copy-paste. It walks all... iPleaders Template · 25 min read · Starting Up Co-Founder Agreement for Indian Startups: Clauses and Template (2026) iPleaders In 7 answers
  17. A one-page tool for writing down what you have learned about a customer's jobs, pains, and gains, then checking whether your... Strategyzer Tool · template · Starting Up The Value Proposition Canvas Strategyzer In 7 answers
  18. Airtable is the friendly database that sits under most no-code stacks, and it is where many founders quietly run the first... Airtable (airtable.com) Tool · Starting Up Airtable Airtable (airtable.com) In 7 answers
  19. The native way to set genuinely market-specific pricing and currency per country from a single Shopify backend, instead of a... shopify.com Tool · D2C Shopify Markets, Sell to Multiple Markets from One Store Shopify In 7 answers
  20. This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing · Starting Up Startup India, Government Schemes for Startups DPIIT, Government of India In 6 answers
  21. This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by... Founder Institute (fi.co) Tool · short · Starting Up The FAST Agreement (Founder / Advisor Standard Template) Founder Institute In 6 answers
  22. The dedicated on-ramp for DPIIT startups to list innovative products even without a pre-existing category, and the mechanism... gem.gov.in Tool · program page + onboarding · Starting Up GeM Startup Runway, Sell Directly to Government Buyers Government e-Marketplace (GeM) In 6 answers
  23. This is the most practical way to see search and interest trends climbing before they hit newsletters and everyone's timeline.... Exploding Topics Tool · Starting Up Exploding Topics Exploding Topics In 6 answers
  24. Project based video courses that take you from idea to a shipped app by rebuilding real products like a marketplace or a... No Code MBA (Seth Kramer) Course · Starting Up No Code MBA Seth Kramer In 6 answers

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