Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Hard financial-filing data on a brand that crossed ₹500 crore run-rate and then saw profitability slip - the counterpoint to... entrackr.com Article · D2C Wow Skin Science's Financial Report Card in FY23 Entrackr
- The Ken's long-form business journalism goes deeper than a press-release case study into how these two beauty D2C leaders... the-ken.com Article · D2C Mamaearth, WOW Skin Science, and the Indian Skincare Glow Up The Ken
- Puts real numbers on the marginal-ROAS problem, showing exactly how the 'second dollar' of ad spend returns less than the... InsightIQ Article · D2C How to Scale Ad Spend From $5K to $100K/mo Without Losing Money InsightIQ
- A current, comprehensive 2026 reference that ties scaling advice back to having correct attribution in place first, since... Cometly Article · D2C Scaling Ads Without Losing Money: Complete Guide 2026 Cometly
- A more rigorous, framework-driven take on scaling across two axes at once, useful once you're managing both Meta and Google... MarketingProfs Article · D2C How to Scale Paid Search Ads: Dual Axis Framework MarketingProfs
- A current, India-market-specific scaling reference covering more than just Meta, useful for founders who need to scale a... Clickiya Article · D2C How to Scale Digital Marketing Campaigns India 2026 Clickiya
- Backlinko's ecommerce-specific playbook is the most cited 'how to actually do this' guide in SEO, covering keyword research,... backlinko.com Article · D2C 6 Proven Ecommerce SEO Strategies to Rank Higher Brian Dean / Backlinko
- Ecommerce link building is genuinely harder than blog link building because 'buy my product' pages don't naturally earn links,... ahrefs.com Article · D2C 5 Simple E-commerce Link Building Tactics Ahrefs
- Written for the Indian D2C context specifically, how brands in this ecosystem use founder-led, buyer-intent content to build... thed2cpulse.com Article · D2C Content Marketing for D2C Brands: The Playbook That Turns Content into a Revenue Engine The D2C Pulse
- Shopify's India-localised version of their SEO guide, framed for small businesses rather than enterprise sites, a good sanity... shopify.com Article · D2C How To Do SEO in 2026: SEO Plan for Small Businesses Shopify India
- A tactical checklist of cost-reduction levers (packaging weight audits, rate negotiation cadence, carrier mix) that translate... SV Direct Blog Article · D2C How to Reduce Shipping Costs for eCommerce: The Strategic 2026 Guide Silicon Valley Direct
- The most complete current guide to the mechanics an Indian exporter actually needs, HS codes, landed cost transparency, customs... ReferralCandy Blog Article · D2C International Shipping Strategy: Your Complete 2026 Guide to Global Ecommerce Success ReferralCandy
- Flags the specific 2026 regulatory shifts (EU low-value parcel duty from July 2026, US de minimis removal) that change the... Landmark Global Article · D2C How to Reduce Shipping Costs for E-Commerce in 2026 Landmark Global
- A step-by-step, structured founder's guide to hiring from zero - covers sequencing, sourcing and closing without assuming you... startuphiring101.com Article · D2C Startup Hiring 101: A Founder's Guide Gem
- The companion introduction piece that frames why early hiring decisions matter disproportionately - useful context before... gem.com Article · D2C Startup Hiring 101: A Founder's Guide, Part 1 - Introduction Gem
- An investor's view of seed-stage team-building, which tends to be more disciplined about sequencing hires against milestones... bonfirevc.com Article · D2C How to Build a Startup Team: VC-Backed Guide for Seed Stage Hiring Bonfire Ventures
- A broader end-to-end reference guide - useful as the 'everything in one place' resource once you've absorbed the more specific... cobloom.com Article · D2C The Ultimate Startup Hiring Guide: How to Build A Winning Team Cobloom
- An executive-search firm's read on the specific, later-stage decision of bringing in outside CEO/president leadership for an... gladwininternational.com Article · D2C How to Hire a D2C CEO in India - Profitability Pivot & Omnichannel Playbook 2026 Gladwin International
- A VC-authored handbook that treats hiring alongside fundraising and team-building as one connected system - useful once you're... versionone.vc Article · D2C Startup Guide: Hiring, Fundraising, Building Teams Version One Ventures
- A tested, category-by-category walkthrough of what a lean, high-performing Shopify stack actually looks like in 2026 - reviews,... consio.ai Article · D2C Must-Have Shopify Apps for E-commerce in 2026 (Tested) Consio
- The rare app-stack guide that starts from what Shopify does not handle out of the box for Indian sellers - COD management,... thed2cpulse.com Article · D2C Best Shopify Apps for Indian D2C Brands 2026 The D2C Pulse
- Names the actual mechanism behind app-slowdown - each app adding 50-500KB of JS that often loads globally even on pages where... easyappsecom.com Article · D2C How to Fix App Bloat Slowing Your Shopify Store: Complete Guide (2026) EasyApps Ecom
- A data study across 340,000+ real Shopify stores rather than opinion - useful to calibrate 'is my app count actually a problem'... storeinspect.com Article · D2C How Many Shopify Apps Is Too Many? [340K Store Study] StoreInspect
- A hands-on, step-by-step audit process using PageSpeed Insights and browser dev tools to see exactly which app is loading what... sherocommerce.com Article · D2C How to Audit Shopify Scripts and Apps for Faster Load Times (Step by Step) Shero Commerce
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →