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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A behind-the-curtain playbook for the partner meeting, from a First Round partner and former founder. It explains the internal... First Round Review Article · 20 min read · Starting Up What You Can Really Expect When Pitching Your Seed-Stage Startup at a VC Partner Meeting Liz Wessel, First Round Review In 3 answers
- YC's fundraising library collects the canonical explainers on how SAFEs convert, how caps and discounts work, and how they... Y Combinator Startup Library Article · varies · Starting Up A Guide to SAFEs, Caps, and Discounts (Startup Library) Kirsty Nathoo / Y Combinator In 3 answers
- A concrete, tactical guide to presenting yourself well to potential co-founders, useful whether or not you use YC's platform.... YC Startup Library Article · Short read · Starting Up How to make your co-founder matching profile stand out Y Combinator In 3 answers
- Graham argues determination, not brilliance, is the top predictor of founder success, and breaks it into components you can... paulgraham.com Article · medium · Starting Up The Anatomy of Determination Paul Graham In 3 answers
- Written by YC's first Batch Director who coached nearly a thousand early-stage founders, this is a practitioner's library of... thefoundercoach.com Article · medium · Starting Up The User Manual for Founder Psychology (Scale Yourself) Amy Buechler In 3 answers
- Graham surveyed 100+ founders on what surprised them most about starting up, an honest, de-romanticized picture of the... paulgraham.com Article · medium · Starting Up What Startups Are Really Like Paul Graham In 3 answers
- A candid founder post-mortem, republished by Inc42, that captures the emotional reality of shutting down, including the line... inc42.com Article · medium · Starting Up Postmortem of a Venture-Backed Startup: Lessons from Sonar Inc42 In 3 answers
- AICs are India's flagship government-backed incubation network, deliberately spread across the country so founders outside the... AIM / Government of India Article · Program overview page · Starting Up Atal Incubation Centres, Atal Innovation Mission Atal Innovation Mission (NITI Aayog) In 3 answers
- A globally-branded accelerator with an India-based program, giving founders a clear, concrete reference point for the classic... Techstars Article · Program page · Starting Up Techstars Bangalore Accelerator Techstars In 3 answers
- A crisp, practical counterweight to NDA paranoia that lays out when a confidentiality agreement is genuinely useful versus when... LinkedIn Article · ~6 min read · Starting Up Startups don't need NDAs: why nobody will steal your idea Startup community (LinkedIn) In 3 answers
- A clear, regularly-updated Indian explainer that maps the practical, sector-agnostic registrations most founders hit first,... ClearTax Article · ~12 min read · Starting Up Licenses & Registrations Required to Start a Business in India ClearTax In 3 answers
- A brutally honest primary account of taking the VC 'go big or go home' leap and the freedom of choosing a leaner path instead,... sahillavingia.com Essay · ~4,500 words · Starting Up Reflecting on My Failure to Build a Billion-Dollar Company Sahil Lavingia In 3 answers
- A concrete, honest breakdown of how founders actually pay their own bills while building, savings, a working partner,... FutureSight Ventures Article · ~1,800 words · Starting Up 7 Ways Founders Fund Their Personal Runway John Carbrey In 3 answers
- First Round Review is a primary, canonical startup-operations source, and this is a tactical playbook on landing high-caliber... First Round Review Article · long · Starting Up Snag the Best Advisors for Your Startup, from Best-selling Authors to Fortune 500 CEOs First Round Review In 3 answers
- Most mentorship advice is vibes; this is evidence, First Round analyzed 100 real matches and distilled what separated the... First Round Review Article · long · Starting Up We Studied 100 Mentor-Mentee Matches, Here's What Makes Mentorship Work First Round Review In 3 answers
- The definitive essay on why place shapes ambition and what a startup hub actually gives you, 'an audience, and a funnel for... paulgraham.com Essay · medium · Starting Up Cities and Ambition Paul Graham In 3 answers
- A16z's framing of how modern enterprise software is sold: bottom-up product adoption layered with top-down sales, using... Andreessen Horowitz (a16z) Essay · ~15 min read · Starting Up Growth+Sales: The New Era of Enterprise Go-to-Market Peter Lauten & Martin Casado In 3 answers
- Sometimes the two ideas are a proxy for a deeper problem: you have no agreed way to make a call when you disagree. This HBR... Harvard Business Review Article · ~8 min read · Starting Up Cofounders Need to Learn How to (Productively) Disagree Evelyn Nam In 3 answers
- This is the cleanest short explanation of the two manual-first MVPs and, more importantly, how they differ, which is where most... Mind the Product Article · ~8 min read · Starting Up Wizard of Oz vs Concierge Testing: Behind the Curtain or Behind the Desk? Amanda White In 3 answers
- When you are building outside the big startup hubs, the honest question is not "what is the theory" but "what actually worked... Indie Hackers Article · ~15 min read · Starting Up Indie hackers share how they got their first 10, 100, and 1,000 customers James Fleischmann In 3 answers
- When two cofounders disagree on how big the market is, the fastest way out is to stop arguing opinions and turn the... First Round Review Article · ~12 min read · Starting Up The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls First Round Review (featuring Elliot Shmukler) In 3 answers
- Bessemer's report is the most grounded, data-backed look at how Indian SaaS companies actually split between selling to India... Bessemer Venture Partners (Atlas) Article · Long report, roughly 20 to 30 minutes · Starting Up The Rise of SaaS in India Bessemer Venture Partners In 3 answers
- A dominant player with 80 percent share is almost always over-serving its most profitable customers and quietly ignoring the... Harvard Business Review Essay · About 20 minute read · Starting Up What Is Disruptive Innovation? Clayton M. Christensen, Michael E. Raynor, and Rory McDonald In 3 answers
- Sajith Pai is an India VC, and he tells on himself here: he passed on WhiteHat Jr. by trusting a headline India TAM number,... sajithpai.com Essay · Starting Up TAM: Notes & Thoughts Sajith Pai In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →