Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. What changed and how to combine personalization with brand style. updates.midjourney.com Article · How Founders Use AI Midjourney profiles and moodboards update Midjourney
  2. First-party map of everything Magic Studio now does, from copy to video. canva.com Article · How Founders Use AI Canva's biggest AI launches Canva
  3. Workflow-level guidance, not just feature tours. academy.smarterx.ai Guide · How Founders Use AI Canva's Magic Studio: a practical guide for marketers SmarterX (Marketing AI Institute)
  4. Gamma's own founder-specific deck workflow, including iteration by chat. gamma.app Guide · How Founders Use AI How startup founders can build an AI-powered pitch deck efficiently Gamma
  5. A candid landscape of product-image tools, including competitors. photoroom.com Article · How Founders Use AI 6 best AI tools for product photography Photoroom
  6. An investor-side comparison of deck tools beyond Gamma. qubit.capital Article · How Founders Use AI 8 AI pitch deck generator tools founders use to raise Qubit Capital
  7. A VC's honest take on when Gamma decks impress and when they read as templated. valueaddvc.com Article · How Founders Use AI Gamma review: best AI presentation builder for founders and VCs Value Add VC
  8. A design-school review that separates real logo tools from image generators. designlab.com Article · How Founders Use AI Best AI logo generators, reviewed Designlab
  9. Professional creative agency's ranking, including licensing and file-format gotchas. superside.com Article · How Founders Use AI The 14 best gen AI logo generators Superside
  10. Copy-ready prompts that produce concept-quality logo directions fast. superside.com Guide · How Founders Use AI 20 best AI prompts for logo design (Midjourney) Superside
  11. Current head-to-head of the three tools most founders end up choosing between. rangy.ai Article · How Founders Use AI Best AI logo generators: Recraft, Ideogram, Looka Rangy
  12. Settles the wordmark-versus-vector question with side-by-side outputs. rangy.ai Article · How Founders Use AI Ideogram vs Recraft for logos: honest verdict Rangy
  13. A second opinion on the same matchup, with workflow recommendations. maginary.ai Article · How Founders Use AI Recraft vs Ideogram: AI design tools compared Maginary
  14. A full identity exploration in Midjourney, from moodboard to direction. medium.com Article · How Founders Use AI How to use Midjourney to design a brand identity Fahim Bin Omar
  15. An India-based roundup with worked examples for each tool. officechai.com Article · How Founders Use AI 24 best AI tools for logo design, with examples OfficeChai
  16. One person actually ran the tools head-to-head instead of paraphrasing feature lists. medium.com Article · How Founders Use AI I tested 30+ AI logo generators and ranked the top 9 Anangsha Alammyan
  17. A structured course covering naming, color research, and logo generation end to end. skillshare.com Course · How Founders Use AI Branding with AI: name your brand and design a strong logo with ChatGPT + Canva Ronny Hermosa (Skillshare)
  18. The same skill set with a certificate format if you prefer guided projects. coursera.org Course · How Founders Use AI Name your brand and design a logo with ChatGPT + Canva Coursera
  19. A clear decision framework for the exact moment every founder faces: bolt on AI, ignore it, or rethink the product. founderprompts.com Article · How Founders Use AI "Should we add AI?" Here is how to decide Vasil (Founder Prompts)
  20. The UX research heavyweights on why novelty chatbots harm products and what user value actually looks like. nngroup.com Article · How Founders Use AI AI Features Must Solve Real User Problems Nielsen Norman Group
  21. A blunt scorecard of which AI product ideas changed user behaviour and which quietly flopped. a16z.com Article · How Founders Use AI State of Consumer AI 2025: Product Hits, Misses, and What's Next a16z
  22. The canonical reframe: sell the finished work, not a 15% productivity tool, and your market gets 10-50x bigger. sarahtavel.com Article · How Founders Use AI AI startups: Sell work, not software Sarah Tavel (Benchmark)
  23. Tavel pressure-tests her own thesis with what she has since seen in real AI startups. sarahtavel.com Article · How Founders Use AI A few "Sell Work, Not Software" updated thoughts Sarah Tavel (Benchmark)
  24. The full transcript, including the memorable rule against force-feeding users AI they never asked for. cheekypint.substack.com Article · How Founders Use AI Des Traynor on reinventing Intercom and avoiding "foie gras" features Cheeky Pint (Stripe)

Show the next 24

The hubs

eChai Partner Brands The partnership →