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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A professional logo designer shows where AI concepts help and where they stop. ebaqdesign.com Guide · How Founders Use AI How to Use Ideogram for Logo Design Ebaq Design (Arek Dvornechuck)
  2. Prompt-level detail for marketing collateral, mockups, and A/B variants. learnprompting.org Guide · How Founders Use AI GPT-4o Image Generation: A Complete Guide + 12 Prompt Examples Learn Prompting
  3. The company powering millions of seller product photos explains what quality actually takes. tech.eu Article · How Founders Use AI Photoroom CEO: We have spent millions on AI training data Tech.eu
  4. The keep-the-product, generate-the-scene workflow spelled out. claid.ai Guide · How Founders Use AI Midjourney product photography: AI backgrounds for your products Claid.ai
  5. A practical two-tool pipeline: Midjourney scenes plus compositing your real product in. scene4.ai Guide · How Founders Use AI How to Use MidJourney for Product Photography (Guide + No-Prompt Workflow) SCENE4
  6. How to get exact typography out of Ideogram, the thing other models still fumble. pixeldojo.ai Guide · How Founders Use AI Ideogram 4 Prompting Guide: Best-in-Class Text Rendering PixelDojo
  7. Tactical fixes, brand colors, negative prompts, style codes, for common off-brand failures. godofprompt.ai Guide · How Founders Use AI 12 Midjourney Prompt Tricks for Perfect Brand Imagery God of Prompt
  8. A maintained per-second price table across every major model, updated monthly. buildmvpfast.com Guide · How Founders Use AI AI Video Generation API Pricing: Veo 3.1, Kling 3.0, Seedance, Runway BuildMVPFast
  9. Translates opaque credit systems into clips-per-month you can budget against. magichour.ai Article · How Founders Use AI AI Video Generator Pricing: What 10 Tools Actually Cost (And What You Get) Magic Hour
  10. The one decision that swings your bill 10x: subscription seats vs metered API. rangy.ai Article · How Founders Use AI AI Video Pricing Explained: APIs vs Subscriptions Rangy
  11. Free-tier to $200-a-month tiers mapped against actual output volume. blog.laozhang.ai Article · How Founders Use AI How Much Does an AI Video Generator Cost? (Complete Pricing Guide) LaoZhang AI
  12. A named stack, Veo 3.1, Nano Banana, ElevenLabs, Figma, CapCut, with the prompts included. kieranflanagan.io Guide · How Founders Use AI Kieran Flanagan's Substack (AI Video Ad Stack guide + prompts) Kieran Flanagan (HubSpot CMO)
  13. The real cost anatomy of a broadcast-quality AI ad, including the wasted generations. marktechpost.com Article · How Founders Use AI AI-Generated Ad Created with Veo 3 Airs During NBA Finals, Slashing Costs by 95% MarkTechPost
  14. Concise cost-and-workflow summary you can forward to a cofounder. therundown.ai Article · How Founders Use AI AI ads hit primetime with Kalshi's Veo 3 commercial The Rundown AI
  15. The rupee version: lakhs-per-month production budgets cut to a third with AI-assisted flow. atomcomm.in Article · How Founders Use AI AI Ad Creation vs Traditional Production: Cost & ROI Comparison Atom Communications (India)
  16. The official anatomy of a Veo prompt: subject, action, scene, camera, style, audio. deepmind.google Guide · How Founders Use AI How to create effective prompts with Veo 3 Google DeepMind
  17. Google's own worked examples for the current model version. cloud.google.com Guide · How Founders Use AI Ultimate prompting guide for Veo 3.1 Google Cloud
  18. The reference-doc version, useful when you need exact parameter behaviour. docs.cloud.google.com Guide · How Founders Use AI Video generation prompt guide (Gemini Enterprise docs) Google Cloud Documentation
  19. Practitioner-tested Veo patterns from a platform that watches thousands of generations. replicate.com Guide · How Founders Use AI How to prompt Veo 3 for the best results Replicate
  20. Good example gallery for calibrating how much detail a video prompt needs. leonardo.ai Guide · How Founders Use AI Veo 3 Prompt Guide: Tips & Examples Leonardo.Ai
  21. Beginner-safe walkthrough with before/after prompt rewrites. dreamhost.com Guide · How Founders Use AI The Ultimate Veo 3.1 Prompt Guide DreamHost
  22. A filmmaking platform's take, strong on camera language and shot grammar. ltx.io Guide · How Founders Use AI Veo 3.1 Prompt Guide: Best Veo 3.1 Prompts LTX Studio
  23. Templates and structure for prompting Veo programmatically. piapi.ai Guide · How Founders Use AI Veo 3 API: Writing Good Prompts, Best Practices PiAPI
  24. Free official course on the describe-generate-revise loop, camera moves, and references. academy.runwayml.com Course · How Founders Use AI Runway Academy Runway

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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