Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the rare piece that gives you the actual number instead of vibes: plan a sprint to about 80% and hold 20% back as an... Boldstart Ventures Article · 10 min read · Starting Up How engineering teams handle unplanned work Anna Debenham
- Buffer time only works if the fires eventually get smaller, and this piece is about exactly that: how to stop reactive work... LeadDev Article · 9 min read · Starting Up How to break the cycle of firefighting LeadDev
- This is the E-Myth idea made measurable: Levels CEO Sam Corcos logged 7,922 hours across two years into ten categories and... First Round Review Article · 18 min read · Starting Up An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building Sam Corcos (as told to First Round Review)
- The cleanest founder-written explainer of the E-Myth distinction, from a repeat founder (Pardot, exited to ExactTarget) rather... David Cummings on Startups Essay · 4 min read · Starting Up Working In the Business vs On the Business David Cummings
- Sparks cofounded Mattermark and Holloway, so this is a founder's actual playbook, not a coach's theory. He gives you the whole... Andy Sparks (Hoo Boy) Essay · 12 min read · Starting Up Conducting a Time Audit Andy Sparks
- This is the cleanest lightweight recipe to just start: track in 30-minute blocks against six named categories (revenue,... Founder's Best Friend Article · 10 min read · Starting Up The Founder's Time Audit: Where Your Hours Actually Go Founder's Best Friend
- This is the closest thing to a practical runbook for making yourself unreachable for a day. The core move, Pre-Decision... On Call COO Article · 8 min read · Starting Up 5 Things Founders Never Do Before Vacation (But Should) Melissa Franks
- India's most respected bootstrapped founder, who built Zerodha to profitability without VC money and openly caps headcount to... The South First Article · 7 min read · Starting Up Nithin Kamath of Zerodha says he had a mild stroke due to stress, poor sleep, and overworking The South First staff
- This is the operating manual for exactly the trap you are in: it hands you a concrete recurring block (the author's own is a... Indie Hackers Article · 12 min read · Starting Up How to Build While Having a Full-Time Job James Fleischmann
- This is the Indian proof that the nights-and-weekends path actually works: Paras Chopra kept his 50K-a-month job for a full... Inc42 Article · 9 min read · Starting Up The Wingify Story: How Paras Chopra Built an $18 Mn Bootstrapped SaaS Inc42 Media
- Tank built Jotform (now millions of users) on nights and weekends while holding a full-time programming job, spending five... Jotform Article · 10 min read · Starting Up How to Build a Startup Without Quitting Your Day Job Aytekin Tank
- This names the exact moment the bottleneck bites for the Anywhere Founder: right after a raise, the team has doubled and you... Able Ventures (India) Article · ~12 min read · Starting Up A Founder's Guide to Growth-Stage Leadership Planning Able Ventures
- This is the cleanest statement of the exact skill you are missing: not ranking your list, but killing most of it. Sivers' rule... sive.rs Essay · 3 min read · Starting Up If you're not feeling 'hell yeah!' then say no Derek Sivers
- This is the operating manual for the cut you are avoiding. Pick the single number that defines this stage, over-focus on it... Lean Analytics Article · 10 min read · Starting Up The One Metric That Matters (OMTM) Alistair Croll and Benjamin Yoskovitz
- Marqeta founder Jason Gardner describes, in his own words, being weeks from running out of cash while he 'struggled to sleep,'... Forbes Article · 12 min read · Starting Up Forget 'Crushing It,' Startup Founders Open Up About Mental Health Problems Jeff Kauflin
- A clinical, free, no-signup stabilization guide that maps directly onto the answer: controlled breathing to break a panic... NHS (nhs.uk) Article · 8 min read · Starting Up Anxiety, fear and panic: self-help and when to get urgent help NHS
- Feld cofounded Techstars and has ridden the full founder rollercoaster in public, and here he names the difference between a... Feld Thoughts (feld.com) Essay · 8 min read · Starting Up Encountering Depression and What It Means To Be Well Brad Feld
- This is the clearest argument for why an information diet works. Graham shows that whatever sits at the top of your mind gets... paulgraham.com Essay · 6 min read · Starting Up The Top Idea in Your Mind Paul Graham
- Kamath built India's largest broker without VC money and here he explains the mindset that keeps him off the daily... LinkedIn Article · 3 min read · Starting Up Nithin Kamath on why Zerodha ignores exit pressure and lets the business compound Nithin Kamath
- This is the raw first-person account the polished frameworks leave out: a technical cofounder writing while still trapped,... Indie Hackers Article · 10 min read · Starting Up It took me two years to realize that my co-founder is toxic for me Anonymous founder
- Espinal has watched hundreds of Seedcamp founders fight and split, and he gives you the written-down decision-rights answer... Carlos Espinal / Seedcamp Article · 15 min read · Starting Up Resolving Major Co-Founder Disputes Carlos Espinal (Seedcamp)
- Krupit runs Trajectify solo and writes from inside the problem, not above it. He breaks solo isolation into its four real... Trajectify Article · 8 min read · Starting Up Being a Solo Founder is Lonely. Here's What to Do About It Mike Krupit
- This is the practical companion to the theory: a first-hand playbook of specific moves for the founder who has no team and no... Indie Hackers Article · 10 min read · Starting Up Feeling Less Isolated as a Solo Founder James Fleischmann
- The Anywhere Founder cannot fix isolation with a Slack group in another timezone: local rooms matter more here. This is an... Scholarship Track Article · 12 min read · Starting Up 25+ Communities for Budding Entrepreneurs in India Scholarship Track editorial team
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →