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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Chakshu, the government page for reporting a suspected fraud call, SMS or WhatsApp message. sancharsaathi.gov.in Tool · How Founders Use AI Sanchar Saathi Suspected Fraud Communication Reporting Department of Telecommunications In 2 answers
  2. Shows the same spoken Hinglish written three ways (native script, English translation, English letters), and covers 22... sarvam.ai Tool · How Founders Use AI Speech to Text API for Indian Languages Sarvam AI In 2 answers
  3. BharatGen's open Param2 model, 17 billion parameters covering all 22 scheduled languages and English, and the smaller Param1... bharatgen.com Tool · How Founders Use AI Param: language models for India BharatGen In 2 answers
  4. An AI-chat-to-app builder that turns a plain-English prompt into a working full-stack app fast, the fastest path to a prototype... lovable.dev Tool · platform · Starting Up Lovable, AI App Builder Lovable
  5. The official Indian government registry to run a free trademark knockout search before you commit to a name, the primary... Government of India (ipindia.gov.in) Tool · Tool · Starting Up Public Trademark Search, IP India Office of the Controller General of Patents, Designs and Trade Marks
  6. Once you have a hunch about who your best customers are, you need to check it against behaviour, and Mixpanel is a real... Mixpanel Tool · Starting Up Cohort analysis: how to read the chart, choose a platform, and turn retention into growth Mixpanel
  7. This is the most durable, genuinely free one-page ICP format your whole team can adopt without setting up a spreadsheet or... HubSpot Template · One-page fillable template plus short guide · Starting Up HubSpot's Free Ideal Customer Profile Template (Make My Persona) HubSpot
  8. This is a free, copyable worksheet built on Dunford's method, with a dedicated target market characteristics box so you write... Miroverse Template · Fill-in worksheet · Starting Up April Dunford's Positioning Template (Miroverse) Erwan Derlyn (based on April Dunford's framework)
  9. Once you have found the job and written behavior-based questions, Typeform is a fast, accessible way to field them. Its... typeform.com Tool · Starting Up Typeform Survey Maker Typeform
  10. When a competitor shares no numbers, their own website still leaks signal, and BuiltWith reads it for you. Paste a private... BuiltWith Tool · Free lookup, instant per-site scan · Starting Up BuiltWith Technology Lookup BuiltWith
  11. When you cannot read the code or the spec sheet, real buyers can. G2 lets you pull up any technical competitor, sort to the one... G2 Tool · Starting Up G2 (business software review directory) G2.com
  12. Instead of refreshing competitor pages all day, you set up an alert once per competitor and let the updates come to you in a... Google Tool · A few minutes to set up · Starting Up Google Alerts Google
  13. If your users are on phones outside the big startup hubs, most of them already live inside WhatsApp and have never installed a... WhatsApp (Meta) Tool · product page plus API docs · Starting Up WhatsApp Business Platform Meta
  14. PostHog gives you product analytics and session replay in one place, so you can see both what people did (events, funnels) and... posthog.com Tool · Starting Up PostHog PostHog
  15. This is a concrete way to hit a small budget: use Airtable as your database, Softr to turn it into a real web app, and Zapier... Zapier Tool · Starting Up The 8 best no-code app builders in 2026 Zapier
  16. This is Bubble's reference page on how searches actually execute, and it is the highest-leverage read for your problem because... manual.bubble.io Tool · Starting Up Searches (Optimization checklist) Bubble
  17. When your task volume climbs and Zapier's per-task pricing starts to sting, n8n is the honest next step: it is fair-code and... n8n.io Tool · Ongoing tool · Starting Up n8n (open-source workflow automation) n8n
  18. Before you pay anyone for a full review, point SonarQube at the repository for a cheap, automated first read. It scans over 40... SonarSource Tool · Tool, setup in an afternoon · Starting Up SonarQube Sonar (SonarSource)
  19. Before you invent an onboarding, a paywall, or a settings screen, look at how a few hundred real products already solved it.... Mobbin Tool · Ongoing reference · Starting Up Mobbin Mobbin
  20. You cannot fix what you never feel, and most of us build on fast laptops and office wifi. This is the official doc for... Chrome for Developers Tool · Reference doc, ~10 min to try · Starting Up Throttling (Network and CPU) in Chrome DevTools Chrome DevTools team, Google
  21. This is the tool most teams reach for when they want a public roadmap that customers can actually vote on, not just a static... canny.io Tool · Starting Up Canny: Public Roadmap Canny
  22. If you plan to register in India, a free handle and a free domain still will not save you if the name is already a registered... mca.gov.in Tool · Starting Up Check Company/LLP Name on the MCA portal Ministry of Corporate Affairs, Government of India
  23. When you want to make an offer on a domain someone already owns, do it on a real marketplace with escrow, not over a random... Afternic Tool · Starting Up Afternic (GoDaddy domain marketplace) Afternic (GoDaddy)
  24. When you want fast reactions from strangers who match your audience, PickFu is the cheap, no-setup way to do it. You upload 2... PickFu Tool · Poll results in a few hours · Starting Up How to test your brand name with PickFu PickFu

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