Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Chakshu, the government page for reporting a suspected fraud call, SMS or WhatsApp message. sancharsaathi.gov.in Tool · How Founders Use AI Sanchar Saathi Suspected Fraud Communication Reporting Department of Telecommunications In 2 answers
- Shows the same spoken Hinglish written three ways (native script, English translation, English letters), and covers 22... sarvam.ai Tool · How Founders Use AI Speech to Text API for Indian Languages Sarvam AI In 2 answers
- BharatGen's open Param2 model, 17 billion parameters covering all 22 scheduled languages and English, and the smaller Param1... bharatgen.com Tool · How Founders Use AI Param: language models for India BharatGen In 2 answers
- An AI-chat-to-app builder that turns a plain-English prompt into a working full-stack app fast, the fastest path to a prototype... lovable.dev Tool · platform · Starting Up Lovable, AI App Builder Lovable
- The official Indian government registry to run a free trademark knockout search before you commit to a name, the primary... Government of India (ipindia.gov.in) Tool · Tool · Starting Up Public Trademark Search, IP India Office of the Controller General of Patents, Designs and Trade Marks
- Once you have a hunch about who your best customers are, you need to check it against behaviour, and Mixpanel is a real... Mixpanel Tool · Starting Up Cohort analysis: how to read the chart, choose a platform, and turn retention into growth Mixpanel
- This is the most durable, genuinely free one-page ICP format your whole team can adopt without setting up a spreadsheet or... HubSpot Template · One-page fillable template plus short guide · Starting Up HubSpot's Free Ideal Customer Profile Template (Make My Persona) HubSpot
- This is a free, copyable worksheet built on Dunford's method, with a dedicated target market characteristics box so you write... Miroverse Template · Fill-in worksheet · Starting Up April Dunford's Positioning Template (Miroverse) Erwan Derlyn (based on April Dunford's framework)
- Once you have found the job and written behavior-based questions, Typeform is a fast, accessible way to field them. Its... typeform.com Tool · Starting Up Typeform Survey Maker Typeform
- When a competitor shares no numbers, their own website still leaks signal, and BuiltWith reads it for you. Paste a private... BuiltWith Tool · Free lookup, instant per-site scan · Starting Up BuiltWith Technology Lookup BuiltWith
- When you cannot read the code or the spec sheet, real buyers can. G2 lets you pull up any technical competitor, sort to the one... G2 Tool · Starting Up G2 (business software review directory) G2.com
- Instead of refreshing competitor pages all day, you set up an alert once per competitor and let the updates come to you in a... Google Tool · A few minutes to set up · Starting Up Google Alerts Google
- If your users are on phones outside the big startup hubs, most of them already live inside WhatsApp and have never installed a... WhatsApp (Meta) Tool · product page plus API docs · Starting Up WhatsApp Business Platform Meta
- PostHog gives you product analytics and session replay in one place, so you can see both what people did (events, funnels) and... posthog.com Tool · Starting Up PostHog PostHog
- This is a concrete way to hit a small budget: use Airtable as your database, Softr to turn it into a real web app, and Zapier... Zapier Tool · Starting Up The 8 best no-code app builders in 2026 Zapier
- This is Bubble's reference page on how searches actually execute, and it is the highest-leverage read for your problem because... manual.bubble.io Tool · Starting Up Searches (Optimization checklist) Bubble
- When your task volume climbs and Zapier's per-task pricing starts to sting, n8n is the honest next step: it is fair-code and... n8n.io Tool · Ongoing tool · Starting Up n8n (open-source workflow automation) n8n
- Before you pay anyone for a full review, point SonarQube at the repository for a cheap, automated first read. It scans over 40... SonarSource Tool · Tool, setup in an afternoon · Starting Up SonarQube Sonar (SonarSource)
- Before you invent an onboarding, a paywall, or a settings screen, look at how a few hundred real products already solved it.... Mobbin Tool · Ongoing reference · Starting Up Mobbin Mobbin
- You cannot fix what you never feel, and most of us build on fast laptops and office wifi. This is the official doc for... Chrome for Developers Tool · Reference doc, ~10 min to try · Starting Up Throttling (Network and CPU) in Chrome DevTools Chrome DevTools team, Google
- This is the tool most teams reach for when they want a public roadmap that customers can actually vote on, not just a static... canny.io Tool · Starting Up Canny: Public Roadmap Canny
- If you plan to register in India, a free handle and a free domain still will not save you if the name is already a registered... mca.gov.in Tool · Starting Up Check Company/LLP Name on the MCA portal Ministry of Corporate Affairs, Government of India
- When you want to make an offer on a domain someone already owns, do it on a real marketplace with escrow, not over a random... Afternic Tool · Starting Up Afternic (GoDaddy domain marketplace) Afternic (GoDaddy)
- When you want fast reactions from strangers who match your audience, PickFu is the cheap, no-setup way to do it. You upload 2... PickFu Tool · Poll results in a few hours · Starting Up How to test your brand name with PickFu PickFu
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →