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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The only official Myntra onboarding portal, Myntra explicitly warns sellers off third-party 'registration' links, so this is... partners.myntrainfo.com Tool · D2C Myntra Partner Portal, Official Onboarding Myntra
  2. The operational home once you're approved, day-to-day catalogue, inventory and order management runs through here. seller.nykaa.com Tool · D2C Nykaa Seller Portal, Login Nykaa
  3. The direct self-service registration entry point for JioMart sellers, zero registration fee, straightforward for D2C brands... merchant.jiomart.com Tool · D2C JioMart Partner, Seller Self Signup Reliance Retail
  4. JioMart's dedicated seller-enablement layer, useful once you're past initial signup and need catalogue, pricing and... sen.jiomart.com Tool · D2C Seller Enablement Network, JioMart Reliance Retail
  5. Started as a single WhatsApp group in 2019 and grew into thousands of Indian D2C founders, enabler founders and investors... D2C Insider Tool · D2C D2C Insider - India's Leading Community of D2C Founders D2C Insider
  6. An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option... Aim n Launch Tool · D2C Ecommerce Google Ads Agency India | Shopping & PMAX for D2C Brands Aim n Launch
  7. The official DGFT portal for RoDTEP - the source of truth for current rates and notifications, since third-party blogs can lag... dgft.gov.in Tool · D2C RoDTEP - Directorate General of Foreign Trade Ministry of Commerce and Industry, Government of India
  8. The actual government portal where you file, every third-party guide is just annotation for this page, so bookmark it before... GST Portal (services.gst.gov.in) Tool · D2C Goods & Services Tax (GST) | Registration Goods and Services Tax Network (GSTN)
  9. A free search tool where you type your product name and get the HSN code and its GST rate instantly, the quickest way to... ClearTax Tool · D2C Free HSN Code List & GST Rate Finder ClearTax
  10. The official portal where e-way bills are generated and verified, the place to go when you ship high-value consignments... E-Way Bill Portal (ewaybillgst.gov.in) Tool · D2C E-Way Bill System, Official Portal National Informatics Centre (NIC) / GSTN
  11. This is the fastest sanity check before you pay any creator - HypeAuditor's ML model flags bot followers and engagement pods... hypeauditor.com Tool · D2C Instagram Fake Follower Checker HypeAuditor
  12. Grynow leans into story-driven, trust-building creator content over one-off product placements - useful if your category... grynow.in Tool · D2C Grynow - Influencer Marketing Agency & Platform Grynow
  13. Built specifically for Indian D2C and ecommerce brands that want ad-ready UGC fast without managing the creator relationship... MakeUGC Tool · D2C MakeUGC - India's Performance-First UGC Ad Platform MakeUGC
  14. India and Southeast Asia's first dedicated consumer-focused VC fund, investing since 2012 - a longer track record than most... dsgcp.com Tool · D2C DSG Consumer Partners DSG Consumer Partners
  15. India's leading venture debt fund, with over $1.6B in credit enabled and consumer names like Sugar and Bira in its portfolio -... strideventures.global Tool · D2C Stride Ventures Stride Ventures
  16. A regularly updated directory of consumer-focused funds in India - useful to cross-reference against Backrr's list so you're... shizune.co Tool · D2C Top 50 Consumer VC Funds & Investors in India Shizune
  17. A curated, spreadsheet-style list specifically of CPG and D2C funds globally - handy as a third cross-check when building an... vcsheet.com Tool · D2C CPG & D2C Funds VC Sheet
  18. A 4-month accelerator combining ISB's academic rigour with hands-on mentorship from real D2C operators and growth leaders - one... i-venture.org Course · D2C D2C NXT Accelerator ISB I-Venture
  19. The official Flipkart Ads landing page inside the Seller Hub, start here rather than a reseller agency page to understand... seller.flipkart.com Tool · D2C Grow Sales & Customer Reach with Flipkart Advertising Flipkart
  20. The dedicated ads-platform registration page, useful once you're past exploring and ready to actually set up campaigns and... advertising.flipkart.com Tool · D2C Flipkart Ads Platform, Register Flipkart
  21. A focused, well-known repricing tool for winning the Buy Box on price-competitive listings, set your margin floor before... RepricerExpress Tool · D2C RepricerExpress, The Fastest Amazon Repricer RepricerExpress
  22. Flipkart's own enterprise-grade catalog tooling, useful once you're managing catalogue sync at scale across seller platforms,... Flipkart Commerce Cloud Tool · D2C eCommerce Catalog Management by Flipkart Commerce Cloud Flipkart
  23. The clearest India-specific window into how purchase signals now drive Meta performance: GoKwik is India's first Meta Signals... GoKwik Tool · D2C Kwik Ads: India's First Meta Signals Partner (GoKwik) GoKwik
  24. A free calculator to work out your sample size and acceptance/rejection numbers for a given batch size and AQL level before an... hqts.com Tool · D2C AQL Calculator HQTS

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →