Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Per-minute rupee prices for phone voice agents in 11 Indian languages and English, by monthly volume. sarvam.ai Tool · How Founders Use AI Voice Agents pricing Sarvam AI
- The downloadable Sarvam-105B model under Apache 2.0, for teams that want to host it themselves. huggingface.co Tool · How Founders Use AI sarvamai/sarvam-105b Sarvam AI (Hugging Face)
- Where an organisation registers once to use Bhashini's translation and speech APIs, models and datasets. bhashini.gov.in Tool · How Founders Use AI BHASHINI Digital India Bhashini Division
- An AI agent that builds and deploys full-stack apps with hosting, database, and auth built in, bridging no-code speed and real,... replit.com Tool · platform · Starting Up Replit, Build Apps with AI Replit
- A free, well-maintained learning hub from the industry-standard design tool, covering the fundamentals a founder needs to... figma.com Course · self-paced · Starting Up Figma, Learn Design Figma
- When two ideas are stuck in a loop of gut feel versus gut feel, the fastest way out is to agree on what actually matters and... Savio Template · ~15 min read + free Google Sheet · Starting Up The Weighted Scoring Model: Guide, Template, and Calculator Kareem Mayan
- The answer only works if you actually keep the running idea log, and this is a simple, free place to keep it. Obsidian stores... Obsidian Tool · Starting Up Obsidian Obsidian
- When you are selling to businesses outside the big startup hubs, national headline numbers are too coarse to plan against. This... Ministry of MSME, Government of India Tool · Starting Up State-wise Udyam (MSME) Registration Dashboard Ministry of Micro, Small & Medium Enterprises
- You do not need to be in anyone's network to see interest rising, you need the search data everyone already generates. Google... Google Tool · Starting Up Google Trends (Explore) Google
- For a founder in India collecting money in INR, Razorpay is the default payments stack, and this is the official developer... Razorpay Tool · Reference docs, dip in as needed · Starting Up Razorpay Developer Documentation Razorpay
- The essay tells you to find your riskiest assumption, this template shows you how to actually surface it. It is a free,... Figma FigJam Template · Ready-to-use board · Starting Up Assumption Mapping Template (free, FigJam) Figma
- This is the concrete insurance step against the shutdown scenario you are worried about. On2Air runs scheduled backups of your... On2Air Tool · Setup in under 30 minutes · Starting Up On2Air Backups: Automated Airtable Backups On2Air
- Billing and auth are exactly where no-code SaaS breaks first, so we picked the primary source over any third-party template:... Bubble Manual Tool · Single guide, roughly a 20 to 30 minute read · Starting Up Subscriptions (Bubble official documentation) Bubble
- When your UI tool's built-in rules are not enough, or you have outgrown them, Xano is a no-code backend that gives you real... xano.com Tool · About a 12 minute read · Starting Up Securing your Xano APIs Xano
- This is the closest thing to a done-for-you starting point for exactly your situation: a marketplace or directory front end... Softr Tool · Starting Up Softr Airtable Freelance Marketplace Template Softr
- Cursor is the AI code editor most founders reach for when a no-code tool hits its ceiling and you need real, custom code. You... cursor.com Tool · Starting Up Cursor Anysphere
- Before you automate anything, you need one place the data actually lives, and this is where you grab a ready-made base to be... airtable.com Template · Copy-and-use base · Starting Up Airtable Templates (official gallery) Airtable
- A rough wireframe answers a question words rarely settle: what the screen and the flow actually look like. Figma's free tier... Figma Tool · Starting Up Figma Wireframe Tool (free online wireframing) Figma
- Most contract templates online are US-shaped, and this one is genuinely built for the Indian context: it covers IP assignment... Contract Shield Template · Downloadable Word template · Starting Up Software Development Agreement Template (India) Contract Shield
- A contract clause is your legal safeguard, but the practical one is making sure the repo lives under an account you control... GitHub Docs Tool · ~10 min read · Starting Up About organizations GitHub
- Most agency cost calculators are just email-capture forms that make you wait for a salesperson, but this one actually computes... Smol Launch Tool · Starting Up Free MVP & App Development Cost Calculator Smol Launch
- A shared board is the concrete accountability mechanism: every task has an owner, a status, and a due window that everyone can... Linear Tool · Free up to 250 issues, paid from 10 dollars per user per month · Starting Up Linear Linear
- You cannot fully remove the risk of one person holding all the knowledge, but you can hedge it, and the cheapest hedge is... GitHub Tool · One template file plus a short guide · Starting Up readme-best-practices: a starter template for project READMEs jehna
- If you have no warm intros, you need a pond stocked with people who actually want startup work, and Wellfound (formerly... Wellfound Tool · Ongoing platform · Starting Up Hire Startup Talent on Wellfound Wellfound
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →