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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · How Founders Use AI How to make Product Ads with Veo 3 YouTube tutorial
  2. Video · How Founders Use AI Veo 3 Tutorial: How to Make an Ad Using AI YouTube tutorial
  3. Video · How Founders Use AI Put Real Products and People into AI Video Ads (Veo 3 Full Tutorial) YouTube tutorial
  4. Video · How Founders Use AI The NEW Way to Build a SaaS Product Demo (With AI) YouTube tutorial
  5. Video · How Founders Use AI HeyGen Tutorial 2025: How to Create AI Avatar Videos (Step-by-Step) YouTube tutorial
  6. Video · How Founders Use AI How I Clone Myself With HeyGen & ElevenLabs: Complete Tutorial YouTube tutorial
  7. Video · How Founders Use AI Create Videos with Custom Avatars in Minutes | Full HeyGen Guide YouTube tutorial
  8. Video · How Founders Use AI ElevenLabs Voice Cloning Tutorial Made Simple YouTube tutorial
  9. Video · How Founders Use AI Mikey Shulman answers your questions about Suno and making music with AI Lightspeed Venture Partners
  10. Video · How Founders Use AI 5 steps to generate consistent brand images with Midjourney Jamey Gannon
  11. Video · How Founders Use AI Midjourney Beginner Tutorial in 16 minutes YouTube tutorial
  12. Video · How Founders Use AI MidJourney AI Branding Tutorial for Client Images Mark de Grasse (AI Brand Academy)
  13. Video · How Founders Use AI How To Use Google VEO 3 JSON Prompting To Create Ad Videos Like a PRO YouTube tutorial
  14. Video · How Founders Use AI How To Use Google VEO 3 JSON Prompting To Create $100k AI Ads YouTube tutorial
  15. Video · How Founders Use AI AI Video Dubbing: Translate with ElevenLabs or HeyGen? YouTube comparison
  16. Video · How Founders Use AI Descript Tutorial for Beginners: Edit Video Like a Word Doc YouTube tutorial
  17. Video · How Founders Use AI Edit Like a Pro in Descript (Video Editing Tutorial) YouTube tutorial
  18. Video · How Founders Use AI Why AEO is the future of SEO: insights from Ethan Smith Ethan Smith (Graphite)
  19. Video · How Founders Use AI What is AEO? (Ahrefs AEO Course, Lesson 1) Ahrefs (Sam Oh)
  20. Video · How Founders Use AI How to Rank on ChatGPT, Gemini & AI Search, with ToolJet founder Navaneeth Navaneeth Padanna Kalathil (ToolJet)
  21. Video · How Founders Use AI Product-Led SEO in the AI Era with Eli Schwartz Eli Schwartz (guest)
  22. A working-session version of the product-led answer to AI disruption, with Q&A. searchpilot.com Video · How Founders Use AI SEO's New Playbook: Survive the AI Shift with Product-Led Growth (webinar replay) SearchPilot / Eli Schwartz
  23. Video · How Founders Use AI Ahrefs Brand Radar walkthrough Ahrefs
  24. Video · How Founders Use AI How AI Search Engines Work (Ahrefs AEO Course 1.1) Ahrefs (Sam Oh)

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →