Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Jason Lemkin has funded and built enough companies to say plainly that staying revenue-funded and keeping your ownership is... SaaStr Essay · 5 min read · Starting Up How can companies be revenue funded and survive without venture capital? Jason Lemkin
- Most founder-salary writing either romanticizes starving yourself or only speaks to VC-backed rounds. This one pushes back on... Majd's Newsletter (Substack) Essay · Starting Up How much should founders pay themselves? Majd ALAILY
- Most advice frames a low founder salary as noble discipline. This piece makes the counter-case with real founder voices: when... Millennial Masters (Substack) Article · Starting Up Underpaying yourself is hurting the company Daniel Ionescu
- This lays out the real downstream cost of mixing personal and business money in plain terms: messy books, harder taxes, missed... Mercury Article · Starting Up Why you need a separate bank account for your business Mercury
- This is a genuinely startup-first way to open a current account in India online, with the account held by a partner bank... RazorpayX Tool · Starting Up RazorpayX Current Account for Businesses RazorpayX
- A practical, India-specific checklist of what a bank actually asks a private limited company for once you are incorporated:... IndiaFilings Article · Starting Up How to Open a Current Bank Account for a Private Limited Company IndiaFilings
-
Video · long-form interview, roughly an hour · Starting Up
Jason Fried Interview: Bootstrapping vs VC, Profit vs Revenue, Basecamp, HEY & Once
Jason Fried
- This piece names the exact confusion in the question: profit is earned on paper under accrual rules, but cash is what actually... Ramp Article · Starting Up Why Your Profitable Business Is Running Out of Cash & How to Fix It Ramp
-
Video · Starting Up
Cash Basis vs. Accrual Basis Accounting Explained: Which Is Right for Your Business?
YouTube
- If the gap between profit on paper and cash in the bank keeps biting you, this is the most widely used practical system for... Penguin Random House Book · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Mike Michalowicz
- This is the rare comparison that walks through Zoho Books, Tally, ClearTax, Vyapar and more side by side, with real pricing and... ProfitBooks Article · ~15 min read · Starting Up 6 Best GST Billing Software in India (2026) ProfitBooks
- When your spreadsheet starts breaking (you are chasing invoices, guessing at GST, or dreading month-end) Zoho Books is the most... Zoho Books Tool · Free plan, paid tiers from about Rs 899/month · Starting Up Zoho Books Free Accounting Software for Small Businesses in India Zoho
- When neither founder has money, the honest question is not 'what is fair' but 'what can the company afford without starving... Kruze Consulting Article · ~10 minute read · Starting Up Startup CEO Salary Report Kruze Consulting
- This is a ready folder structure (sections A to M covering legal, IP, employment, financials, and cap table) that you can stand... alexanderjarvis.com Template · Downloadable checklist (folders A to M) · Starting Up Due Diligence Request List Template for Startup Fundraising Alexander Jarvis
- For Indian founders the cap table is where diligence most often gets messy (SAFEs, convertible notes, ESOP grants, and vesting... qapita.com Tool · SaaS platform · Starting Up Qapita: Cap Table & ESOP Management for Indian Startups Qapita
- Burkland does accounting for hundreds of early startups, so this is a working list of the errors they actually clean up, not... Burkland Associates Article · Starting Up Common Startup Accounting Mistakes (And How to Avoid Them) Craig Simmons
-
Video · Starting Up
How Indian Startup Founders Save Crores in Taxes!
YouTube
- This is the clearest plain-language walkthrough of the one thing that trips up Indian founders billing abroad: your foreign... TaxGuru Article · Long read (with 23 Q&As) · Starting Up GST for Freelancers & Consultants: A Complete Guide for Domestic & Foreign Clients Mohd Muaz Malik
- When your company is in India and your customers are abroad, the practical problem is getting paid in foreign currency through... Wise Tool · Product page · Starting Up Wise Business: receive international payments in India Wise
- Getting the money in is a GST question, but the regulatory layer around it is FEMA, and founders usually discover this only... Mondaq Article · Medium read · Starting Up Is Your Startup FEMA Compliant? Key Regulations Every Founder Must Know Maheshwari & Co. Advocates & Legal Consultants
- This is written by a working SaaS CFO (Ben Murray, CPA), so it explains deferred revenue and accrual recognition in the exact... The SaaS CFO Article · ~15 min read · Starting Up Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS Ben Murray
- This is the clearest map we found of the exact question you are asking: who should own your books at each stage, from founders... CFO Advisors Article · 10 to 12 min read · Starting Up You Probably Don't Need a Fractional CFO Yet: A Stage-by-Stage Guide for Founders Alex Wu, CFO Advisors
- Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and... Cash Flow & Tell Podcast · 39 min · Starting Up When is it Time to Hire a CFO? Steven Uster and Deepak Ramachandran (Cash Flow & Tell)
-
Video · webinar-length walkthrough · Starting Up
Mastering Financial Models for Your Startup with Logan Burchett
Logan Burchett (Co-founder, Forecastr)
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →