Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Hearing the CEO of the leading AI builder explain who the tool is really for, and where he thinks it stops, helps you set... Spotlight On, by Accel Podcast · 45 min · Starting Up Anton Osika on how Lovable is creating a world of builders Anton Osika
- A short, concrete starting recipe for a founder who has never touched these tools and just wants the first four moves. It keeps... Entrepreneur Article · 8 min read · Starting Up Here's How to Vibe Code an App for Beginners in 4 Easy Steps Entrepreneur
- Written for the exact founder in your question: someone without a technical background weighing whether to build it themselves.... Inc. Article · 8 min read · Starting Up Non-Tech-Savvy Founders Can Turn Vibe-Coding Into a Superpower Zain Jaffer
- Proof from close to home that this shift is not just a Silicon Valley story: a Bengaluru rooted builder where about 70 percent... YourStory Article · 6 min read · Starting Up India's vibe-coding startup Emergent hits $100M ARR in eight months YourStory
- This is the official walkthrough for wiring Razorpay into a Bubble app, which is the exact path most no-code founders in India... Bubble Blog Article · Starting Up Razorpay + Bubble: In-App Payments From India's Payment Solutions Provider Théo Goldberg
- The primary Razorpay documentation, so it is the source of truth on API keys, test mode, capturing and verifying payments, and... Razorpay Docs Article · Starting Up How to Integrate Razorpay Payment Gateway Razorpay
- Cashfree is the main Razorpay alternative in India, and this guide lays out the integration options (hosted checkout versus... Cashfree Payments Article · Starting Up Guide to Integrate Payment Gateway in Website and App Cashfree Payments
- Setu is NPCI-certified and built for UPI-first collection, including deep links and mandates, which suits India-only products... Setu Tool · Starting Up UPI APIs for Seamless Payments Setu
- If your customers are outside India, this is the doc that matters, because Stripe India works differently from the global... Stripe Documentation Article · Starting Up Accept International Payments From India Stripe
- The official Bubble manual for the Stripe plugin, which is the cleanest path if you serve global customers. It covers one-time... Bubble Manual Article · Starting Up Stripe Plugin Bubble
- The primary pricing page, so you can budget honestly before committing. Plans are billed in USD, so factor in forex on your... Bubble Tool · Starting Up Bubble Pricing Bubble
- An honest breakdown of what Bubble actually costs once workload units and growth are in the picture, which the pricing page... No Code MBA Article · Starting Up Bubble Pricing 2026: Plans, Costs and Hidden Fees No Code MBA
- The DPDP Rules were notified in November 2025, and this explains the phased timeline so you know what is required and by when.... India Briefing Article · Starting Up DPDP Rules 2025 Notified: India Data Protection Compliance India Briefing
- The official government press release on the notified Rules, so this is the primary source to cite when a lawyer, investor, or... Press Information Bureau, Government of India Article · Starting Up Digital Personal Data Protection Rules, 2025 (Official Notification) Government of India
- Airtable is the recommended starting database for a no-code app, and this explains why it is a relational database wearing a... Zapier Article · Starting Up What is Airtable? A Detailed Guide for Beginners Zapier
- A hands-on lesson that walks you through actually building your first Airtable base, not just explaining the concept. It is the... NoCode.tech Article · Starting Up No-Code Lesson: How to Create a Database with Airtable NoCode.tech
- A survey of the main builders so you choose the right tool before you sink time into one. It is candid that Bubble suits full... Bubble Blog Article · Starting Up 9 Best No-Code App Builders (Web and Native Mobile) Bubble
- A direct comparison of the two most common starting points, one flexible and one opinionated. Softr removes blank-canvas... Bubble Blog Article · Starting Up Bubble vs Softr: Which Is the Best No-Code Platform? Bubble
- This is the tool your short answer names, straight from the source. Glide reads the headers of your Google Sheet and generates... Glide Tool · Sign up and build in an afternoon · Starting Up Glide: Build custom no-code apps with Google Sheets Glide
- Softr is the other half of your answer, aimed at portals and websites rather than mobile apps. You connect an Airtable base,... Softr Tool · Sign up and build in an afternoon · Starting Up Softr: Build client portals and business apps with Airtable data Softr
- Before you add a second tool, Airtable can already put a usable front end on your data. Interface Designer lets you drag... Airtable Tool · Built into every Airtable base · Starting Up Airtable Interface Designer Airtable
- A plain walkthrough of turning a spreadsheet into an app, including the part most tutorials skip: cleaning your data first. It... Glide Blog Article · 10 min read · Starting Up How to make a Google Sheets app with no code Glide
- A real build diary from a non-technical maker who shipped a public app (a hiking-trail directory) on top of a multi-tab Google... benlcollins.com Article · 15 min read · Starting Up How I built a Glide app and turned my Google Sheet into a no-code app Alexis Grant
- Walks through the client-portal pattern specifically: sign-in pages, gated data, and per-client visibility on top of an... Softr Article · 8 min read · Starting Up Build an Airtable client portal without code Softr
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →