Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A plain, practical guide to the as a user, I want, so that format that lets you describe features without a shred of technical... Atlassian Agile Coach Article · 10 min read · Starting Up User Stories with Examples and a Template Atlassian
- Purpose built low fidelity wireframing with a sketchy style that stops you from arguing about pixels and keeps the conversation... Balsamiq Tool · Starting Up Balsamiq Wireframes Balsamiq
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Video · ~15 min · Starting Up
App Wireframe Design and User Flow UX (Whimsical Tutorial)
YouTube
- A copy and paste template built around exactly the six questions in our answer: who the user is, the problem, the core... LaunchCraft Studio Template · 10 min read · Starting Up MVP Spec Template for Non-Technical Founders LaunchCraft Studio
- Kanstein built and sold three products without writing code, and here he talks through how to validate an idea with no-code... Indie Hackers Podcast, episode 160 Podcast · 60 min · Starting Up Validating and Building Your Ideas Without Code with Bram Kanstein Courtland Allen and Bram Kanstein
- This is the whole thesis in one story. Reed, a non-technical founder, stitched together Typeform, Stripe, and a simple site to... Tara Reed, Lean Startup Co. Article · 12 min read · Starting Up How I Built My Startup Kollecto With No Code Tara Reed
- A clear, credible how-to for a non-technical founder building a first MVP without hiring anyone. It maps common no-code tools... Harvard Innovation Labs Article · 10 min read · Starting Up No-Code, No Problem: Building Your First MVP Without an Engineer Harvard Innovation Labs
- A balanced take from experienced founders on where no-code genuinely helps and where it bites you later. It is honest about the... Startups For The Rest Of Us, episode 642 Podcast · 35 min · Starting Up The Pros and Cons of Building a No-Code MVP Rob Walling and Tara Reed
- This grounds the whole idea in the Indian context, where founders in cities beyond the metros are launching products without a... Scroll.in Article · 12 min read · Starting Up India's no-code boom has empowered a new wave of entrepreneurs Scroll.in
- Spolsky shows why big vague tasks hide the truth and why breaking work into small pieces surfaces real progress. That is the... Joel on Software Essay · Starting Up Painless Software Schedules Joel Spolsky
- An investor lays out the real risks of handing your core build to an agency: lost knowledge, agency incentives for speed over... Chris Neumann Essay · Starting Up Why I Don't Invest in 'Outsourced' Startups Chris Neumann
- A practical breakdown of how to tie payments to milestones with objective acceptance criteria and a holdback so the agency... Genie AI Article · Starting Up Milestone-Based Payment Structures: Protecting Your Investment When You Outsource Custom Software Development Will Bond
- This one focuses on the money mechanics: deposits, per milestone releases, retention amounts, and review windows. It supports... Genie AI Article · Starting Up Negotiating Payment Terms in Software Design and Development Services Contracts Genie AI
- An Indian payments company's practical playbook on structuring milestone payments, including proof of completion and review... Skydo Article · Starting Up Milestone Payments: Meaning, System, Templates and Playbook Skydo
- Even if you never use Upwork, this shows a working milestone model: fund one milestone at a time, review the submitted work,... Upwork Article · Starting Up Understanding Milestones on Fixed-Price Contracts Upwork
- Makes the case for a small paid trial before a big engagement, which is exactly your cheap first milestone. It explains how a... FreeUp Article · Starting Up How to Use a Test Project to Vet Freelancers FreeUp
- A ready made statement of work template with sections for deliverables, milestones, timelines, and acceptance. Use it as a... Bonsai Template · Starting Up Software Development SOW Template Bonsai
- A focused guide to the milestone payment clause itself: how to tie amounts to deliverables, set review periods, and handle... fynk Article · Starting Up Milestone Payment Schedule: Essential Contract Clause Guide fynk
- A founder facing walk through of the whole engagement: brief, vet, contract, and launch, with a section on fixed price... icondevs Article · Starting Up How to Hire a Dev Agency: The Complete Founder Guide icondevs
- A checklist of the clauses that matter beyond price: scope, acceptance, IP, warranty, and termination. It helps you see a... Genie AI Article · Starting Up Essential Contract Clauses When Hiring a Custom Software Development Agency Genie AI
- A practitioner thread arguing over estimates, phases, and why 'almost done' is unreliable. It is worth skimming to hear working... Hacker News Thread · Starting Up Painless Software Schedules (2000): Practitioner Discussion Hacker News community
- Cooley is the law firm behind a huge share of venture-backed startups, and this short piece tells you exactly why your company... Cooley GO Article · Starting Up What You Need in Your Contractor Agreements Cooley LLP
- If your developer sits in France, Germany, the UK, or the US, this guide explains how code ownership actually works in each,... Orrick Article · Starting Up Intellectual Property Assignments from Software Developers (France, Germany, UK, US) Orrick, Herrington & Sutcliffe
- A clear walk-through of what an IP assignment agreement is and how ownership moves from a person to the company, covering... Stripe Article · Starting Up How to Assign Intellectual Property to a Business Stripe
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →