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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A real case study of a Shopify brand turning one phone photo into a full content kit with AI, good for hearing the workflow and... Apple Podcasts Podcast · D2C From Phone Photo to Full Content Kit: How Shopify Brands Are Using AI Product Photography and Video Apple Podcasts
  2. A weekly cadence keeps you aware of new AI tools without having to hunt for them yourself, better use of your time than... Beehiiv Newsletter · D2C AI for Ecommerce and Amazon Sellers Beehiiv
  3. Leans practical and implementable over hype, each issue is built to give you something you can apply to ads, listings, or ops... PPC Ninja Newsletter · D2C The AI for E-Commerce Newsletter PPC Ninja
  4. The official program page, read this before you apply, to see the actual eligibility, mentorship and benefits on offer rather... sell.amazon.in Article · D2C Propel Global Business Accelerator Amazon India
  5. Seeing which brands and categories actually got selected, and why, is a better gut-check for 'is my brand Propel-ready' than... aboutamazon.in Article · D2C Meet the 16 Startups Taking India to the World With Amazon's Propel Accelerator Amazon India
  6. Amazon's own aggregated data on what Indian exporters are actually selling and where, a decent proxy for category-level demand... sell.amazon.in Article · D2C Amazon Exports Digest 2025 Amazon India
  7. Video · D2C How To Export From India? Secrets from the Head of Amazon Global Selling India! Amazon India (interview)
  8. A genuinely global (non-India-specific) view of Amazon's 20+ marketplaces and which ones sellers typically expand into next,... junglescout.com Article · D2C How to Sell on Amazon International Marketplaces Jungle Scout
  9. Covers the FBA-specific fulfillment options (FBA Export, remote fulfillment, Pan-European FBA) in more technical depth than... sellerlabs.com Article · D2C Amazon FBA International Expansion: How to Scale Globally in 2026 Seller Labs
  10. Video · D2C How to Sell Globally on Amazon (It's Easy) youtube.com
  11. The official step-by-step for the registration flow itself, OTP verification, business-type selection, store name, useful to... sell.amazon.in Article · D2C How to Create a Seller Account to Start Your Business on Amazon.in Amazon
  12. GST is the single most common blocker for first-time Amazon India sellers; this is the official walk-through of getting a GSTIN... sell.amazon.in Article · D2C GST Registration Guide | How to Register for GST Amazon
  13. A complementary explainer to Jungle Scout's, good to read both since the two leading Amazon tool vendors emphasise slightly... Helium 10 Article · D2C What Is the Amazon Buy Box? Helium 10
  14. A useful stats roundup to sanity-check your own seller performance and CPC trends against the wider Amazon seller base, treat... novadata.io Article · D2C Amazon Seller Statistics: Key Data Points Nova
  15. A current, India-specific breakdown of trademark costs and timelines - the ₹4,500-per-class government fee and 6-18 month... Cashfree Blog Article · D2C How to Register Trademark in India (2026): Fees, Process & Timeline Cashfree
  16. The most directly actionable storytelling framework for a product page or About page - positions the customer as the hero and... storybrand.com Book · D2C Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
  17. A useful survey of multiple storytelling frameworks (Hero's Journey, StoryBrand, Golden Circle, PAS) in one place, so you can... Mosaic Powered Article · D2C Using Storytelling Frameworks in Brand Content: The Complete Guide Mosaic Powered
  18. Looks specifically at how Indian D2C brands use founder and origin stories as a growth lever, not just a branding nicety -... YourStory Article · D2C Using Evocative Stories to Fuel Growth in the D2C Space YourStory
  19. Written by an early investor in SUGAR Cosmetics, this covers how the brand pivoted from a beauty subscription box into full... Medium Article · D2C From Setbacks to Success: An Inspiring Pivot Journey of SUGAR Cosmetics IndiaQuotient
  20. Shopify's own current-year roundup, organized by catalog size and industry rather than just 'prettiest theme' - the fastest way... shopify.com Article · D2C 26 Best Shopify Themes for 2026 Shopify
  21. Shows exactly what you can change with zero code - sections, blocks, colours, fonts - via the built-in theme editor, so you... shopify.com Article · D2C Shopify Customization: 5 Ways to Customize Your Theme Shopify
  22. The authoritative, always-current reference for the exact A-record, CNAME and automatic-connection steps - including GoDaddy -... help.shopify.com Article · D2C Connecting a Third-Party Domain to Shopify Shopify Help Center
  23. Zoho Mail is the default cheap, India-billed business email for D2C founders who don't want a Gmail address on their invoices -... cloudminister.com Article · D2C Zoho Mail for Business in India: The Complete Guide Cloudminister
  24. From an Indian ecommerce operations platform that works with hundreds of D2C brands - covers the India-specific parts generic... unicommerce.com Article · D2C How to Use Shopify in India (2026): Step-by-Step Store Setup Guide Unicommerce

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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