Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A second opinion on the same matchup, with workflow recommendations. maginary.ai Article · How Founders Use AI Recraft vs Ideogram: AI design tools compared Maginary
  2. The tool that gets you a real vector SVG, which printers and app stores need. recraft.ai Tool · How Founders Use AI Recraft AI logo generator Recraft
  3. A full identity exploration in Midjourney, from moodboard to direction. medium.com Article · How Founders Use AI How to use Midjourney to design a brand identity Fahim Bin Omar
  4. An India-based roundup with worked examples for each tool. officechai.com Article · How Founders Use AI 24 best AI tools for logo design, with examples OfficeChai
  5. One person actually ran the tools head-to-head instead of paraphrasing feature lists. medium.com Article · How Founders Use AI I tested 30+ AI logo generators and ranked the top 9 Anangsha Alammyan
  6. Video · How Founders Use AI Midjourney logo design: prompts and tutorial YouTube educator
  7. Video · How Founders Use AI Create your own logo with ChatGPT and Canva: step-by-step YouTube educator
  8. Video · How Founders Use AI ChatGPT can create a complete branding kit (logos, labels, social media) YouTube educator
  9. Video · How Founders Use AI How to create a brand kit in Canva (Pro tutorial) YouTube educator
  10. A structured course covering naming, color research, and logo generation end to end. skillshare.com Course · How Founders Use AI Branding with AI: name your brand and design a strong logo with ChatGPT + Canva Ronny Hermosa (Skillshare)
  11. The same skill set with a certificate format if you prefer guided projects. coursera.org Course · How Founders Use AI Name your brand and design a logo with ChatGPT + Canva Coursera
  12. A clear decision framework for the exact moment every founder faces: bolt on AI, ignore it, or rethink the product. founderprompts.com Article · How Founders Use AI "Should we add AI?" Here is how to decide Vasil (Founder Prompts)
  13. The UX research heavyweights on why novelty chatbots harm products and what user value actually looks like. nngroup.com Article · How Founders Use AI AI Features Must Solve Real User Problems Nielsen Norman Group
  14. A blunt scorecard of which AI product ideas changed user behaviour and which quietly flopped. a16z.com Article · How Founders Use AI State of Consumer AI 2025: Product Hits, Misses, and What's Next a16z
  15. Four consumer investors on why subtle product choices now matter more than raw model quality. a16z.com Podcast · How Founders Use AI Where Does Consumer AI Stand at the End of 2025? a16z (Anish Acharya, Olivia Moore, Justine Moore, Bryan Kim)
  16. The canonical reframe: sell the finished work, not a 15% productivity tool, and your market gets 10-50x bigger. sarahtavel.com Article · How Founders Use AI AI startups: Sell work, not software Sarah Tavel (Benchmark)
  17. Tavel pressure-tests her own thesis with what she has since seen in real AI startups. sarahtavel.com Article · How Founders Use AI A few "Sell Work, Not Software" updated thoughts Sarah Tavel (Benchmark)
  18. Veteran product leaders on AI at the core versus AI at the edge, the distinction most founders miss. lennysnewsletter.com Podcast · How Founders Use AI How AI is reshaping the product role | Oji and Ezinne Udezue Lenny's Podcast
  19. Video · How Founders Use AI A Cheeky Pint with Intercom Cofounder Des Traynor Cheeky Pint (John Collison, Stripe)
  20. The full transcript, including the memorable rule against force-feeding users AI they never asked for. cheekypint.substack.com Article · How Founders Use AI Des Traynor on reinventing Intercom and avoiding "foie gras" features Cheeky Pint (Stripe)
  21. A rare honest post-mortem from a product team on which AI bets worked in production and which had to be killed. hex.tech Article · How Founders Use AI Bitter lessons building AI products Hex
  22. Includes Carta's hard-won lesson on separating model behaviour from UX when shipping AI features. review.firstround.com Article · How Founders Use AI The 30 Best Pieces of Company Building Advice We Heard in 2025 First Round Review
  23. Vohra applies his famous product-market-fit engine to deciding which AI features earn their place. productschool.com Podcast · How Founders Use AI Superhuman CEO on the 40% PMF Rule and AI-Native Productivity Product School (Rahul Vohra)
  24. Video · How Founders Use AI Rahul Vohra on How AI Will Change the Way We Work (Upfront Summit) Upfront Ventures

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →