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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · How Founders Use AI Vesting Schedules Explained: How Startup Equity Works Startup equity educator (YouTube)
  2. Video · How Founders Use AI Beginner's Guide to Startup Equity: Founder Stock Explained Startup legal educator (YouTube)
  3. Quick written companion to the video for sharing with a co-founder. cakeequity.com Article · How Founders Use AI What is founder equity and founder vesting? Cliff Notes Cake Equity
  4. The pre-funding scenario: equity deals with early helpers, done properly. fi.co Guide · How Founders Use AI Startup Equity and Vesting: How to Compensate Team Members Without Money Founder Institute
  5. Frameworks for the hardest conversation, including tie-breaker governance. maccelerator.la Guide · How Founders Use AI Ultimate Guide to Co-Founder Equity Splits M Accelerator
  6. The investor-diligence case for assignments: deals die when the company doesn't own its IP. sandbergphoenix.com Article · How Founders Use AI Why IP Assignment Agreements Are Essential for Startup Founders Sandberg Phoenix
  7. Founder-voiced, code-specific guide to locking down IP from day one. blog.mean.ceo Guide · How Founders Use AI IP Assignment: Why Your Company Must Own the Code MEAN CEO
  8. What a proper assignment must actually contain, clause by clause. gls-startuplaw.com Guide · How Founders Use AI Intellectual Property Assignment Agreement: Securing Your Startup's Most Valuable Assets GLS Startup Law
  9. The pre-incorporation trap: work you did before forming the company is yours, not the company's, until assigned. crowleylawllc.com Article · How Founders Use AI Founder IP Assignment: Own Your Startup's Work (Pre-Incorporation) Crowley Law
  10. Covers the departed-co-founder-holds-IP-hostage scenario in plain terms. startupcouncil.org Article · How Founders Use AI Who Owns What? Invention IP Assignment for Startups Startup Council
  11. A ready template to review with AI rather than drafting from a blank page. zegal.com Tool · How Founders Use AI Founder's IP Assignment template Zegal
  12. Four memorable rules covering assignments, trademarks, and trade secrets together. lexology.com Article · How Founders Use AI 4 Rules for Startup Founders About Intellectual Property Protection Lexology
  13. Video · How Founders Use AI Do You Need a Trademark for Your Business? Full Walkthrough to Register Trademark attorney (YouTube)
  14. Video · How Founders Use AI How Does Trademarking Work? Lawyer explains USPTO trademarks Trademark attorney (YouTube)
  15. Video · How Founders Use AI Lawyer Explains Copyrights, Trademarks, Patents and IP Law IP attorney (YouTube)
  16. Video · How Founders Use AI US Patent and Trademarks Series: Trademark Basics USPTO
  17. Current filing fees, class selection, and why descriptive AI names get rejected. starguardlaw.com Guide · How Founders Use AI Trademark Registration for AI Startups: A Practical Guide StarGuard Law
  18. Timing advice: file before your seed round closes, not after the rebrand. techandmedialaw.com Article · How Founders Use AI AI Startup Trademark: Protecting Software Brands Early Tech and Media Law
  19. Can you trademark an AI-generated logo? The current answer, from a boutique IP firm. indielaw.com Article · How Founders Use AI USPTO Trademarks 2025: AI-Generated Logos and Brand Names Indie Law
  20. The dedicated startup-patent podcast, round-tables with practicing patent professionals. podcasts.apple.com Podcast · How Founders Use AI Patently Strategic: Patent Strategy for Startups Aurora Consulting
  21. Tesla's early patent attorney gives founders the provisional-first strategy in one episode. podcasts.apple.com Podcast · How Founders Use AI What Every Founder Must Know About Patents (Jeff Schox) Startup Success podcast
  22. Video · How Founders Use AI Startup Secrets: Insider Guide to Patents Patent attorney talk (YouTube)
  23. The written primer to keep beside the videos. pixellaw.com Guide · How Founders Use AI Trademarks 101: What Entrepreneurs Should Know Pixel Law
  24. Pairs with the privacy policy so your two core documents don't contradict each other. termly.io Tool · How Founders Use AI Terms and Conditions Generator Termly

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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