Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Anthropic's post on Claude's memory, on Pro and Max since 23 Oct 2025: a separate memory per project, a summary you can view... claude.com Article · How Founders Use AI Bringing memory to Claude Anthropic
- What the free Standard tier gives, what Pro and Max add, and the student discount. perplexity.ai Guide · How Founders Use AI Which Perplexity Subscription Plan is right for you? Perplexity Help Center
- xAI's own page for Grok: chat, voice and search that reads the web and posts on X as they happen. x.ai Tool · How Founders Use AI Grok xAI (SpaceXSI)
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Video · How Founders Use AI
ChatGPT vs Claude vs Gemini: Which AI Is Worth $20 in 2026?
Great Learning
- Which plans may see ads (Free and Go), which never do, and the settings that turn off ad personalisation. help.openai.com Guide · How Founders Use AI Ads in ChatGPT OpenAI Help Center
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Video · How Founders Use AI
ChatGPT vs Claude vs Gemini: Which $20 AI Plan Is Worth It?
Parker Prompts
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Video · How Founders Use AI
ChatGPT Plus vs Claude Pro vs Gemini Pro: The Best $20 AI Plan
Paul J Lipsky
- Google's plan page as shown in India, with Google AI Plus, Pro and Ultra priced in rupees and what each includes. gemini.google Tool · How Founders Use AI Google AI plans (India) Google
- Lists the currencies ChatGPT bills in on the web, including Indian rupees, and notes app-store plans bill through Apple or Google. help.openai.com Guide · How Founders Use AI Multi-currency billing OpenAI Help Center
- Says plainly that users in India cannot yet pay for a recurring Perplexity plan in rupees and must subscribe in US dollars. perplexity.ai Guide · How Founders Use AI Paying in Local Currency Perplexity Help Center
- The terms of Airtel's free year of Perplexity Pro and the date it closed to new sign-ups. perplexity.ai Guide · How Founders Use AI Perplexity Pro Airtel Promo Perplexity Help Center
- Google's announcement of free Google AI Pro for 18 months for Jio Unlimited 5G users, activated in the MyJio app. blog.google Article · How Founders Use AI Partnering with Reliance to bring the best of Google AI to more people across India Google India
- Step-by-step import of what another assistant remembers about you, and how to export Claude's memory as a backup. support.claude.com Guide · How Founders Use AI Import and export your memory from Claude Anthropic (Claude Help Center)
- How the Thinking slider works (Instant, Medium, High, Extra High, Pro), which plans get each level and what Free and Go users... help.openai.com Guide · How Founders Use AI GPT-6 and other models in ChatGPT OpenAI Help Center
- OpenAI's announcement of the GPT-6 model now behind everyday ChatGPT answers, with examples of the visual answers it gives. openai.com Article · How Founders Use AI GPT-6 and Intelligent UI for everyone OpenAI
- Where Claude's model and effort menu is, what Low to Max effort means and the trade-off with usage limits. support.claude.com Guide · How Founders Use AI Change the model, effort, and thinking settings Anthropic (Claude Help Center)
- Plain examples of which questions want a quick search, which want more thinking and which want a full research run. support.claude.com Guide · How Founders Use AI When should I use web search, extended thinking, and research? Anthropic (Claude Help Center)
- Where to set standing instructions on the phone and the web, and the character limits on each plan. help.openai.com Guide · How Founders Use AI ChatGPT Custom Instructions OpenAI Help Center
- The difference between account-wide instructions, project instructions and skills, and where to set each. support.claude.com Guide · How Founders Use AI Understanding Claude's personalization features Anthropic (Claude Help Center)
- How Claude's memory works, how to review and edit it, and how incognito chats keep a conversation out of it. support.claude.com Guide · How Founders Use AI Use Claude's chat search and memory to build on previous context Anthropic (Claude Help Center)
- The three ways Gemini learns about you: memory of past chats, connected Google apps and your own instructions. support.google.com Guide · How Founders Use AI Get personalization in Gemini Apps Google (Gemini Apps Help)
- Google's explanation of personalised answers from past chats and of temporary chats that stay out of them. blog.google Article · How Founders Use AI Gemini adds Temporary Chats and new personalization features Google
- The Live, Advanced and Standard voice options, how many hours each plan gets and how to start a voice chat on a phone. help.openai.com Guide · How Founders Use AI ChatGPT Voice OpenAI Help Center
- Why ChatGPT's newer voice can listen and talk at once, so you can interrupt it the way you would a person. openai.com Article · How Founders Use AI Introducing GPT-Live OpenAI
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →