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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written for the exact India D2C context, multi-channel selling across own site, marketplaces and quick commerce, from the OMS... Unicommerce Blog Article · D2C D2C Inventory Management: Key Strategies & Tactics Unicommerce In 2 answers
- From an AI-driven inventory/merchandising platform that reports 20-25% forecast accuracy gains for brands using it, useful for... Increff Blog Article · D2C How to Optimize D2C Inventory Management: Strategies and Tactics Increff In 2 answers
- A soup-to-nuts 2026 refresh covering AI-driven automation, unified inventory and faster last-mile expectations, good as a... Unicommerce Blog Article · D2C Ecommerce Inventory Management in 2026: Complete Guide for Online Businesses Unicommerce In 2 answers
- A mistakes-first framing is more useful early on than another best-practices list, it's faster to check yourself against a list... Unicommerce Blog Article · D2C 10 Inventory Management Mistakes Small Businesses Make in India Unicommerce In 2 answers
- A side-by-side of the actual India-relevant software shortlist a founder would be choosing between, rather than a generic... Increff Blog Article · D2C Compare India's Top Inventory Management Solutions for E-commerce in 2026 Increff In 2 answers
- India's specialist early-stage consumer brand VC, with 89+ investments including boAt, Mamaearth, Yoga Bar and Vahdam Teas. If... firesideventures.com Tool · D2C Fireside Ventures Fireside Ventures In 2 answers
- A first-cheque, high-engagement consumer fund focused on F&B, personal care and apparel/lifestyle - the kind of investor who... sauce.vc Tool · D2C Sauce Sauce.vc In 2 answers
- A global-leaning list of active D2C-funding VCs that's useful once you're looking beyond India for a cross-border or... ellty.com Article · D2C D2C Investors: 45 Active VCs Funding Consumer Brands Ellty In 2 answers
- A 12-week cohort program with 300+ D2C brands already through it, built specifically to take brands from ₹1 crore to ₹10 crore... d2cx.co Course · D2C D2CX by Inc42 - Master 10X D2C Growth in 12 Weeks Inc42 In 2 answers
- Amazon's own writeup of its Global Selling Propel accelerator cohort - useful if your growth path runs through Amazon India or... aboutamazon.in Article · D2C 47 D2C Brands Shortlisted for Amazon Propel Startup Accelerator About Amazon India In 2 answers
- A martech-backed accelerator ('D2C Blaze') aimed squarely at early-stage D2C brands, run with Headstart Network - worth it... netcorecloud.com Article · D2C Netcore Cloud Launches $1Mn Accelerator Program Aimed at D2C Startups in India Netcore Cloud In 2 answers
- Shopify's own current guide to the drop model, including the ethical line on manufactured scarcity that 2025-26 research shows... Shopify Blog Article · D2C Limited Drops: A 2026 Guide to Using Scarcity to Drive Sales Shopify In 2 answers
- Covers the operational side of a drop - checkout stress-testing, fulfilment sequencing, sellout mechanics - that separates a... Shopify Blog Article · D2C Product Drops: The Ultimate Guide to Strategy & Execution Shopify In 2 answers
- Written by a company whose entire business is handling launch-day traffic spikes, so the strategy advice comes with real... Queue-it Blog Article · D2C Product Drops: 8 Strategies, 5 Benefits & 27 Examples Queue-it In 2 answers
- Comes at drops from the email/SMS side - countdown sequences, waitlist nurture, launch-day triggers - which is the plumbing... Mailchimp Resources Article · D2C Product Drops: Generate Hype and Skyrocket Sales Mailchimp In 2 answers
- A ready-made way to actually build your launch-day runsheet - who's doing support, what the stock-out contingency is, what the... Notion Template Marketplace Template · D2C Top 10 Free Product Launch Plan Templates Notion In 2 answers
- Purpose-built specifically for product-drop waitlists, not generic SaaS launches, so it handles the countdown, early-access... LaunchList Tool · D2C LaunchList - Waitlist Software for Ecommerce & Product Drops LaunchList In 2 answers
- Straight from Amazon Ads, the campaign-structure fundamentals here apply on Amazon.in exactly as they do globally, and it's the... advertising.amazon.com Article · D2C Best Practices for Your Sponsored Products Ads Amazon Ads In 2 answers
- One of the few PPC guides written specifically against Amazon India's CPC and competitive environment rather than US benchmarks... EcomSarthi Article · D2C Amazon PPC Strategy India, Complete Guide to SP, SB & SD Campaigns EcomSarthi In 2 answers
- A budget-setting-focused companion to the EcomSarthi guide, useful specifically for founders trying to figure out what minimum... eVanik Blog Article · D2C Amazon Sponsored Products India, Cost, Setup, Budget Guide eVanik In 2 answers
- One of the more established Amazon/marketplace ad-automation platforms, positioned for brands who want hands-off bid management... Perpetua Tool · D2C Perpetua, Ecommerce Advertising Software Perpetua In 2 answers
- Written from a practitioner's-eye view rather than a vendor comparison chart, most useful once you're deciding between the... pare.so Article · D2C Perpetua vs Pacvue vs Skai: Senior PPC Manager Review Pare In 2 answers
- Advantage+ is now where most D2C prospecting spend lives, so read Meta's own explanation of what it automates (targeting,... Meta for Business Article · D2C Advantage+ Shopping Campaigns: Automated Shopping Ads Meta In 2 answers
- An India-aware, opinionated guide that frames Meta ads as six connected decisions and uses rupee benchmarks (CPM Rs 60-120), so... The HQ Digital Article · D2C Meta Ads for D2C Brands: A Complete Guide (2026) The HQ Digital In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →