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MoEngage

2 resources from MoEngage we point people to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Why we picked it Product leaders from Razorpay, Byju's, Swiggy, Flipkart and ShareChat on data-driven onboarding and growth team structure. Indian scale, Indian constraints, in their own words.

Product-led Growth: Learnings From #GROWTH Product Summit 2020

From MoEngage by Pulkit Jain 10 min read

  • Wynk Music learned that time spent in the app is not a growth metric, audio playback time is.
  • Analytics mean little without observing the why behind the interaction.
  • Flipkart and ShareChat cohort users by language, geography and behaviour to drive engagement.
  • First impressions come from contextual nudges and micro-moments, not grand brand vision.
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Answers Who do I hire first for PLG, and what should the team look like once it is ten people? I have a backlog of 30 activation ideas and no way to rank them. How do I decide what to build? Who should own activation: product, growth, or customer success?
🛠️ Tool
✓ Link checked India Free Beginner

Why we picked it Shows a clean two track split (technology partners versus solution partners) at real scale, 250 plus partners across 35 plus countries, from an Indian company selling globally.

MoEngage Catalyst Partner Ecosystem

From MoEngage 5 min read

  • The Catalyst ecosystem is 250-plus partners representing MoEngage across 35 countries.
  • Two tracks only: technology partners who integrate natively, and solution partners (agencies, consultancies, SIs) who deliver services.
  • Named partners include AWS, mParticle, Tealium, AppsFlyer, EY, Infosys and Merkle, which shows the shape of the ecosystem.
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Answers What should a tech integration partnership include beyond a logo swap?
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