4 resources from SeedToScale by Accel we point people to, and the questions each answers.
Why we picked it Built from a masterclass with Mohit Garg, former CRO at MindTickle, and written for cross-border companies selling from India, including how to structure SDR and AE teams for cost efficiency. Covers qualification, MEDDIC scoring, pipeline reviews and loss reviews in one place.
From SeedToScale by Accel by Rachit Parekh long read
Open seedtoscale.com →Why we picked it Freshworks' early marketing approach documented properly: what they measured, what they spent on, and the argument that below two million dollars ARR you should do product marketing and lead generation only. The India cost discipline in it is the part US playbooks never give you.
From SeedToScale by Accel by Rachit Parekh long read
Open seedtoscale.com →Why we picked it Uses the same frequency and importance graph as the pricing piece to work out which product behaviours to build growth around, with BrowserStack and Freshworks alongside HubSpot and Mailchimp. Practical for Indian teams selling self-serve to a global market.
From SeedToScale by Accel by Dr. Ajay Sethi long read
Open seedtoscale.com →Why we picked it The index page for Accel India's five-part masterclass series with operators from Freshworks, Chargebee and CleverTap. Start here if you want the whole cross-border India SaaS playbook rather than one piece of it.
From SeedToScale by Accel by Rachit Parekh short read
Open seedtoscale.com →
