Article · 8 min read

A SaaS Future with Product as the Epicentre

Matthew John · SaaSBoomi Free Beginner India

Names the specific Indian habit this hub exists to fix: leaning on sales headcount and human touch instead of product experience. Useful context for why PLG is rarer here than the global chatter suggests.

  • India has very few PLG practitioners; sales and support playbooks got the adoption instead.
  • Indian SaaS habitually throws people at problems rather than solving them in the product.
  • Frames PLG as a product that sells itself, moving the user forward without human touch points.
  • The journey to redesign: research, minimum lovable product, 10 early adopters, 1000 true fans.
Open on saasboomi.org ↗

The question it answers

  1. How did Postman actually build product-led growth out of India, and what is copyable?

Read with it

  1. Video · 45 min watch Postman's Product-Led Growth Journey with Abhinav Asthana, CEO Abhinav Asthana and Shekhar Kirani
  2. Video · 30 min watch Building a $5.6B company with a Product-led Flywheel with Postman's CEO Abhinav Asthana Abhinav Asthana
  3. Podcast · 90 min These 90 Minutes Will Teach You Everything About SaaS Business | SaaSBOOMi Co-Founder Suresh Sambandam
eChai Partner Brands The partnership →