Video · 47 min

Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane

Srikrishnan Ganesan · The Neon Show Free Intermediate India

Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane

The best single source on the pre-product community play: 120 cold conversations, Preflight, the Product Hunt and funding double launch, and 30 paying customers in two and a half months.

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The question it answers

  1. How did Rocketlane build a community nine months before it had a product to sell?

Read with it

  1. The research that came before the product is quantified here: 80 plus customer interviews, more than 200 hours of recorded... The Founder Thesis Podcast Podcast · Long-form interview The Architect of Onboarding: Srikrishnan Ganesan and the Rise of Rocketlane Srikrishnan Ganesan
  2. The honest sequel: why the inbound playbook that worked at launch had to be abandoned for outbound and in person selling once... SaaS Scaling Secrets Podcast · About 42 min Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan
  3. The founder's own dated timeline, useful for checking how long the community actually ran before the first line of product code... Rocketlane Blog Article · About 8 min read Rocketlane: How it began, and where we are headed Srikrishnan Ganesan
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