Article · About 8 min read

Rocketlane: How it began, and where we are headed

Srikrishnan Ganesan · Rocketlane Blog Free Beginner

The founder's own dated timeline, useful for checking how long the community actually ran before the first line of product code and the private beta.

  • The first Rocketlane code was written in late May 2020 and the core dev team was in place by July.
  • They ran a private beta with close to 15 customers before launching, then took Product Hunt's #1 Product of the Day.
  • The insight: half the projects on leading project management tools were customer-facing, and none were built for client delivery.
Open on rocketlane.com ↗

The question it answers

  1. How did Rocketlane build a community nine months before it had a product to sell?

Read with it

  1. Video · 47 min Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane Srikrishnan Ganesan
  2. The research that came before the product is quantified here: 80 plus customer interviews, more than 200 hours of recorded... The Founder Thesis Podcast Podcast · Long-form interview The Architect of Onboarding: Srikrishnan Ganesan and the Rise of Rocketlane Srikrishnan Ganesan
  3. The honest sequel: why the inbound playbook that worked at launch had to be abandoned for outbound and in person selling once... SaaS Scaling Secrets Podcast · About 42 min Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan
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