Podcast · Long-form interview

The Architect of Onboarding: Srikrishnan Ganesan and the Rise of Rocketlane

Srikrishnan Ganesan · The Founder Thesis Podcast Free Intermediate

The research that came before the product is quantified here: 80 plus customer interviews, more than 200 hours of recorded calls, and Preflight passing 1,200 members.

Open on founderthesis.com ↗

The question it answers

  1. How did Rocketlane build a community nine months before it had a product to sell?

Read with it

  1. Video · 47 min Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane Srikrishnan Ganesan
  2. The honest sequel: why the inbound playbook that worked at launch had to be abandoned for outbound and in person selling once... SaaS Scaling Secrets Podcast · About 42 min Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan
  3. The founder's own dated timeline, useful for checking how long the community actually ran before the first line of product code... Rocketlane Blog Article · About 8 min read Rocketlane: How it began, and where we are headed Srikrishnan Ganesan
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