Article · 12 min read

Build Local, Think Global: The Vision of BrowserStack's Ritesh Arora

Inc42 BrandLabs · Inc42 Free Beginner India

Arora on building from Mumbai for 135 countries without ever raising primary capital, which is the credibility argument in its strongest form. Read it for how he frames India origin to global buyers.

• Arora's biggest regret is scaling the product organisation five or six years in rather than in year one.
• The play is to let usage build stickiness first, then have sales call those accounts to close bigger deals.
• BrowserStack avoids hiring nomads who switch jobs often, and has never raised primary capital.