Newsletter · About 12 min read

Building an efficient marketing machine: the fuel & the engine

Emily Kramer · MKT1 Newsletter Free Beginner

The diagnostic that stops you misreading a growth problem: decide whether you are short on fuel or short on engine before you hire or spend anything.

  • The split: fuel is the content and ideas, the engine is the distribution machinery, and startups over-index on one.
  • Slow growth is often not a fuel problem but the lack of an engine to distribute the fuel you already have.
  • Hire back and forth: one fuel person, one engine person, then a combo person.
  • Product marketers make good first hires because they naturally combine the fuel and the engine.
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The question it answers

  1. What does Emily Kramer say your first marketing hire must already be able to do?

Read with it

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  3. Kramer talking through when to hire, why to start with a generalist, and why product marketer and growth marketer are genuinely... Lenny's Podcast Podcast · About 1 hr How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) Emily Kramer
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