Newsletter · About 15 min read

How to hire your first marketer

Emily Kramer and Kathleen Estreich · MKT1 Newsletter Free Beginner

The six evaluation dimensions and the too many firsts rule, which turns a vague hiring instinct into something you can actually score a candidate against.

• The main hiring mistake is too many firsts: a candidate should be new to at most one or two areas, not all of them.
• Hire a pi-shaped marketer, deep in one function and proficient in a second, usually product marketing plus growth.
• Dedicated marketing leadership can usually wait until Series B or roughly 10 million dollars in revenue.