Podcast · About 1 hr

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Emily Kramer · Lenny's Podcast Free Intermediate

Kramer talking through when to hire, why to start with a generalist, and why product marketer and growth marketer are genuinely different skill sets rather than titles.

Open on lennysnewsletter.com ↗

The question it answers

  1. What does Emily Kramer say your first marketing hire must already be able to do?

Read with it

  1. The six evaluation dimensions and the too many firsts rule, which turns a vague hiring instinct into something you can actually... MKT1 Newsletter Newsletter · About 15 min read How to hire your first marketer Emily Kramer and Kathleen Estreich
  2. The diagnostic that stops you misreading a growth problem: decide whether you are short on fuel or short on engine before you... MKT1 Newsletter Newsletter · About 12 min read Building an efficient marketing machine: the fuel & the engine Emily Kramer
  3. A one page brief covering goals, audience, creative angle and channels, written before anything longer than a tweet. It is the... MKT1 Newsletter Newsletter · About 10 min read The GACC Marketing Brief: The best framework we've created Emily Kramer
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