Newsletter · About 10 min read

The GACC Marketing Brief: The best framework we've created

Emily Kramer · MKT1 Newsletter Free Beginner

A one page brief covering goals, audience, creative angle and channels, written before anything longer than a tweet. It is the cheapest thing a new marketer can adopt on day one.

• GACC is goals, audience, creative or unique take, and channels or distribution, written before you create anything.
• Use it for anything longer than a tweet: a campaign, a blog post, an event focus.
• Everything you make must ladder up to a perception or a goal, otherwise deprioritize it.
• Order of operations: OKRs and roadmap first, then a GACC per piece, then create, then distribute.