Book · 260 pages

Cold Calling Sucks (And That's Why It Works)

Armand Farrokh and Nick Cegelski · 30 Minutes to President's Club Paid Advanced

Eighteen objections with actual talk tracks, thirty one audio clips so you can hear the tone rather than guess at it, and tactics cross-checked against Gong's 300 million call data set. The reference book, not the inspiration book.

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The question it answers

  1. Who should I actually learn cold outbound from, and what do the very best do differently on a call?

Read with it

  1. Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got... Gong Labs Article · short read Proven cold call opening lines that work Chris Orlob
  2. The whole framework on one page: context-first openers, the problem proposition, and the Mr Miyagi method for objections. If... 30 Minutes to President's Club Article · 15 min read The Ultimate 30MPC Cold Calling Framework Armand Farrokh
  3. A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product.... joshbraun.com Template · 5 min read Poke the Bear Cold Call Script Josh Braun
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