Article · 15 min read

The Ultimate 30MPC Cold Calling Framework

Armand Farrokh · 30 Minutes to President's Club Free Advanced

The whole framework on one page: context-first openers, the problem proposition, and the Mr Miyagi method for objections. If you only read one thing from the best cold callers working today, read this before you buy the book.

  • Open with context the prospect recognises (a competitor, a peer, their investor), not a canned line.
  • Ask permission with a time box: take 30 seconds, and it is your call what happens after.
  • The problem proposition is a specific scene, a one-sentence solution, then an interest-check CTA before any meeting ask.
  • Handle objections Mr Miyagi style: agree with it first, then ask the disarming question rather than pushing back.
Open on 30mpc.com ↗

The question it answers

  1. Who should I actually learn cold outbound from, and what do the very best do differently on a call?

Read with it

  1. Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got... Gong Labs Article · short read Proven cold call opening lines that work Chris Orlob
  2. Eighteen objections with actual talk tracks, thirty one audio clips so you can hear the tone rather than guess at it, and... 30 Minutes to President's Club Book · 260 pages Cold Calling Sucks (And That's Why It Works) Armand Farrokh and Nick Cegelski
  3. A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product.... joshbraun.com Template · 5 min read Poke the Bear Cold Call Script Josh Braun
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