Article · short read

Proven cold call opening lines that work

Chris Orlob · Gong Labs Free Beginner

Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got booked, including the finding that "did I catch you at a bad time" makes you 40 percent less likely to book one.

• Opening with 'How have you been?' booked meetings at 10.01 percent, 6.6x the 1.5 percent baseline.
• 'Did I catch you at a bad time?' cut booking odds by 40 percent, down to a 0.9 percent success rate.
• Saying 'the reason for my call is' roughly doubled success rates.
• Drawn from 90,380 recorded cold calls, all of them genuine first interactions.