Article · long read

Essential cold calling tips: 17 proven techniques for success

Chris Orlob · Gong Free Intermediate

The practical companion to the openers research: talk to listen ratios, when in the day to dial, the collaborative language that outperforms, and the reminder that the job of a cold call is to sell the meeting rather than to run discovery.

  • Successful cold calls run almost twice as long as unsuccessful ones.
  • The average prospect monologue is 3.5 seconds on winning calls versus 8 seconds on losing ones.
  • Winning calls carry 77 percent more speaker switches per minute.
  • Make at least 6 attempts per prospect, and call between 11am to noon or 4pm to 5pm.
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The question it answers

  1. My cold calls die in the first ten seconds. What do I actually say when they pick up?

Read with it

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  3. Video · 26 min The Simple Cold Call Framework No One Talks About (Ft. Josh Braun) Josh Braun
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