Podcast

The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage

Akshatha Kamath · BTS Marketing, SaaSBoomi Free Intermediate India

MoEngage's content lead is blunt about why most startup blogs go nowhere: no specific reader, no cadence, and metrics read far too early. It is the same diagnosis as the written answer, from someone who fixed it at an Indian SaaS company selling globally.

Open on saasboomi.org ↗

The question it answers

  1. I write blog posts and nothing happens. What am I doing wrong?

Read with it

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  2. Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read How to Create or Refine a Content Marketing Strategy Jimmy Daly
  3. A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on... Razorpay Learn Article · short read Content Marketing for Startups in India, Building a Winning Strategy Saurin Parikh
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