Article · 12 min read

Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung

Vidit Aatrey · Y Combinator Free Beginner India

The readable transcript of the same conversation, with the numbers you can quote: 500,000 monthly active resellers, 90 percent women, more than 80 percent from tier 2 and below.

• Meesho started as FashNear and pivoted after four or five months, running both businesses for six months before shutting the first.
• In the early WhatsApp phase the reselling business doubled every month.
• About 90 percent of Meesho resellers are women, 75 percent are housewives, and 80 percent-plus come from tier two cities and below.
• Aatrey's view: unbranded Indian products sell better through a trusted social seller than on a marketplace, because it is a trust deficit market.